Merkle (www.merkle.com), a leading customer relationship marketing (CRM) firm and the nation’s largest privately-held agency, announced that Marc Fanelli, vice president and general manager of its International Solutions practice and Chandos Quill, vice president, international solutions management, will speak at the DMA India’s inaugural convention, taking place August 1-3, 2012 in Mumbai, India.

The DMA India 2012 Convention is a unique event for the global marketing community, bringing together some of the world’s most recognized marketing thought leaders from brands and agencies across a diverse set of industries to share ideas and broaden the attendee’s view of international direct marketing.

Fanelli and Quill will join Scott Neuberger, president, InfoCore and Arvindra Singh Kanwal, CEO and co-founder, India.com, and Deepali Naair, Country Head- Brand & Corporate Communications, L&T General Insurance Company Limited in a panel discussion entitled “Extending the Value of Marketing Databases to Drive Customer Centricity.” This interactive session will explore the opportunities and challenges facing international marketers today, and how extending the value of the marketing database is the foundation for driving customer centricity and business results.

“We were pleased to have been invited to participate in the inaugural conference of the India DMA,” said Fanelli. “The opportunity for marketers to play a critical role in the growth and performance of their organizations has never been greater. Through properly executed customer-centric strategies, multi-national marketers can achieve competitive differentiation. As Merkle continues to expand our services into global markets, we are excited about the opportunity to share our deep CRM expertise with customer-focused brands worldwide.”