Merkle (www.merkle.com), a leading customer relationship marketing (CRM) firm and the nation’s largest privately-held agency, announced  that it has deployed enhanced solutions in several practice areas using the RedPoint (www.redpoint.net) Convergent Marketing Platform™. The solutions allow marketers to execute coordinated, multi-channel communications and have been deployed across the industries that Merkle supports.

Merkle enables many leading companies to realize connected CRM by integrating a wide variety of online and offline marketing activities, including standard direct mail and fulfillment activities, email, social platforms, text messaging, call center, preference center and two-way text messaging, as well as a SalesForce.com two-way interface. Merkle leverages RedPoint as one of the key tools for select practices to enable the connected CRM vision. RedPoint’s ability to support integrated documentation and re-use of components makes it particularly useful for Merkle to effectively deploy these solutions on behalf of its customers.

“Merkle and RedPoint have partnered to create very compelling marketing solutions in multiple industries. These technologies are capable of supporting a wide variety of channels and engagement strategies,” stated Buck Webb, senior director and capability leader at Merkle. “Combining the power of Merkle’s deep industry, analytical, delivery and operational skills with RedPoint’s leading edge Convergent Marketing Platform™ enables us to deliver a richer and higher value for our customers.”

“Along with a number of unique features designed specifically to manage complex marketing scenarios, the RedPoint Convergent Marketing Platform™  delivers market-leading architectural flexibility, ease of use and triggered communications,” added Dale Renner, CEO of RedPoint. “The result is the best platform on the market for managing the engagement cycles that customers need.”