Commerce Growth & Operations
Grow and evolve your digital business with unmatched capabilities across strategy, innovation, analytics, design, and engineering services.
We power always-on, 360 commerce ecosystems for leading brands globally. And we’re known for helping brands grow across search commerce, social commerce, all major eCommerce marketplaces, as well as digital wholesale and B2B2C / eRetail. Services include channel strategy, product and content feed management, merchandising strategy, competitive intelligence and digital shelf analytics.
Our operations teams are entrusted with the management of over $25B in global GMV by leading brands world-wide, with round-the-sun operations. Our global services include site merchandising management and optimization, customer service, on-going CRO and UX optimization, 24/7 technology and platform management, content and asset production, and full lifecycle and loyalty management.
We’re innovators at heart. That’s why the value propositions our teams have delivered, from net-new digital products and platforms to initiatives to brand marketplaces and retail media offerings have driven over $4B in net-new revenue generation for our clients since 2021. We deploy the best technologies to bring ideas to life and offer full service business model transformation partner.
Our competitive intelligence and site merchandising capabilities cover over 20 countries and 12 languages.With pur digital shelf intelligence solutions, we bring unmatched market insight about competitive forces including multi-channel pricing and,global merchandising with cross-industry and brand domain knowledge. Our generative AI accelerators set us apart in standing up digital storefront operations.
$25B+
in global annual client GMV managed across active engagements
$5B
in revenue for clients from new services and digital products
20 & 12
countries and languages in which we provide digital shelf intelligence
Client success stories
Our experience & commerce experts
Paul Lynch
Experience & Commerce Practice Lead, United Kingdom & Ireland
Paul leads a UK&I Experience & Commerce practice comprising more than 800 experts from Merkle’s UK CX practice and service centres in Bulgaria and India. The practice leverages the power of Merkle’s CXM offering across data, analytics, martech, media and strategy & transformation to support consumer and B2B brands in delivering on their customers’ continuously evolving expectations.
Paul has over 20 years of experience in digital technology and transformation and drives a hands-on approach with customers, providing insight and thought leadership as the market changes.
Paul Lynch
Experience & Commerce Practice Lead, United Kingdom & Ireland
Paul leads a UK&I Experience & Commerce practice comprising more than 800 experts from Merkle’s UK CX practice and service centres in Bulgaria and India. The practice leverages the power of Merkle’s CXM offering across data, analytics, martech, media and strategy & transformation to support consumer and B2B brands in delivering on their customers’ continuously evolving expectations.
Paul has over 20 years of experience in digital technology and transformation and drives a hands-on approach with customers, providing insight and thought leadership as the market changes.
Chris McComas
CX & Commerce Lead, Americas
Chris McComas is Merkle’s Americas Customer Experience and Commerce lead. Chris is a seasoned leader in the field of User Experience and Technology, with an impressive career spanning nearly 30 years. With a wealth of knowledge and expertise, he has made significant contributions in multiple industries, including retail, telco, travel & hospitality, high-tech, and multi-level media for B2C, DTC, and B2B solutions.
Having spent over a decade in the creative and agency landscape before integrating commerce as the internet emerged, Chris brings a unique perspective to his work, infusing 20+ years of technology and commerce experience with creative innovation. He understands the importance of balancing user-centric design and business objectives, creating seamless customer experiences and real ROI for his clients.
Throughout his career, Chris has demonstrated a deep understanding of the ever-evolving landscape of technology and its impact on experience and commerce. He has consistently stayed at the forefront of industry trends and developments, leveraging this knowledge to drive growth and success for organizations. He fosters an environment that encourages innovation, teamwork, and continuous improvement, resulting in exceptional outcomes for both clients and organizations.
Prior to joining Merkle, Chris led departments at organizations such as LiveArea, McFadyen, Amplifi, Valtech, and Scient/Razorfish.
Chris McComas
CX & Commerce Lead, Americas
Chris McComas is Merkle’s Americas Customer Experience and Commerce lead. Chris is a seasoned leader in the field of User Experience and Technology, with an impressive career spanning nearly 30 years. With a wealth of knowledge and expertise, he has made significant contributions in multiple industries, including retail, telco, travel & hospitality, high-tech, and multi-level media for B2C, DTC, and B2B solutions.
Having spent over a decade in the creative and agency landscape before integrating commerce as the internet emerged, Chris brings a unique perspective to his work, infusing 20+ years of technology and commerce experience with creative innovation. He understands the importance of balancing user-centric design and business objectives, creating seamless customer experiences and real ROI for his clients.
Throughout his career, Chris has demonstrated a deep understanding of the ever-evolving landscape of technology and its impact on experience and commerce. He has consistently stayed at the forefront of industry trends and developments, leveraging this knowledge to drive growth and success for organizations. He fosters an environment that encourages innovation, teamwork, and continuous improvement, resulting in exceptional outcomes for both clients and organizations.
Prior to joining Merkle, Chris led departments at organizations such as LiveArea, McFadyen, Amplifi, Valtech, and Scient/Razorfish.
Thomas Walter
CSO, EMEA and Northern Europe Lead, Experience Platforms
Thomas is an astute leader with 20 years of experience and full-stack knowhow in CX transformation. Currently he is the Chief Services Officer for Merkle NE, a cluster within EMEA consisting of 7 dedicated solution practices and a total of 750 colleagues, and part of Merkle´s Experience and Commerce leadership team.
Throughout his career Thomas collected experiences and became a thought leader in various business areas such as corporate IT, business consulting, consumer research, data science, mobile business, ecommerce and digital business strategies.
Thomas’s experience is built upon a broad educational background, with a MSc in engineering and a PhD in data sciences. He is a well-rehearsed speaker, and shares his expertise as a university lecturer in digital business management. He is a passionate sportsman and barista.
Thomas Walter
CSO, EMEA and Northern Europe Lead, Experience Platforms
Thomas is an astute leader with 20 years of experience and full-stack knowhow in CX transformation. Currently he is the Chief Services Officer for Merkle NE, a cluster within EMEA consisting of 7 dedicated solution practices and a total of 750 colleagues, and part of Merkle´s Experience and Commerce leadership team.
Throughout his career Thomas collected experiences and became a thought leader in various business areas such as corporate IT, business consulting, consumer research, data science, mobile business, ecommerce and digital business strategies.
Thomas’s experience is built upon a broad educational background, with a MSc in engineering and a PhD in data sciences. He is a well-rehearsed speaker, and shares his expertise as a university lecturer in digital business management. He is a passionate sportsman and barista.
