B2B
We have decades of experience partnering with B2B brands to create customer experiences that truly connect.
B2B marketing is in the midst of a fundamental transformation. As buying models change, the customer experience must also shift. B2B marketers must deliver outstanding connected experiences that go beyond the sales funnel to deliver true value.
With deep expertise in customer experience transformation, we help brands create a unified approach to media, content, marketing, sales, and customer success to drive more powerful experiences from brand to demand.
We help brands assess and define audiences for stronger targeting, more deeply understand customers on a 1:1 level, determine maturity levels for investment and prioritization, and establish processes for success.
We have decades of experience partnering with leading B2B brands to shape customer experiences that move business forward — and we’re ready to help your brand win in the future of B2B marketing.
Client success stories
Our B2B experts
Patrick Hounsell
Global Lead, Activation & B2B
As EVP and Global Lead, Activation & B2B, Patrick currently leads Merkle’s digital media capabilities. As a seasoned executive with more than 20 years of digital and CRM agency experience, he currently oversees the operations of the company’s digital marketing capabilities. This includes search marketing, paid social, programmatic media, digital strategy, and analytics. Merkle’s Performance Media team serves some of the best known brands with a team of over 400 professionals.
Prior to this role, Patrick led Merkle’s industry market practice for retail and consumer goods, where he had oversight of Merkle’s client relationships, delivery of world-class services, and new business development strategies for Merkle’s largest industry practice. Patrick is also part of Merkle’s senior management team. He previously held the position of Chief Digital Officer, where he developed and oversaw the operations of the company’s digital practice.
Prior to Merkle, Patrick spent 12 years at Razorfish. As SVP and GM Media, Patrick was responsible for leading Razorfish’s Media practice, including paid media, search, social media, emerging media, and ad operations.
Prior to Razorfish, Hounsell worked at Prism Consulting International in Washington DC. He holds an MBA from the Darden School at the University of Virginia and a Bachelor of Commerce from McGill University.
Patrick Hounsell
Global Lead, Activation & B2B
As EVP and Global Lead, Activation & B2B, Patrick currently leads Merkle’s digital media capabilities. As a seasoned executive with more than 20 years of digital and CRM agency experience, he currently oversees the operations of the company’s digital marketing capabilities. This includes search marketing, paid social, programmatic media, digital strategy, and analytics. Merkle’s Performance Media team serves some of the best known brands with a team of over 400 professionals.
Prior to this role, Patrick led Merkle’s industry market practice for retail and consumer goods, where he had oversight of Merkle’s client relationships, delivery of world-class services, and new business development strategies for Merkle’s largest industry practice. Patrick is also part of Merkle’s senior management team. He previously held the position of Chief Digital Officer, where he developed and oversaw the operations of the company’s digital practice.
Prior to Merkle, Patrick spent 12 years at Razorfish. As SVP and GM Media, Patrick was responsible for leading Razorfish’s Media practice, including paid media, search, social media, emerging media, and ad operations.
Prior to Razorfish, Hounsell worked at Prism Consulting International in Washington DC. He holds an MBA from the Darden School at the University of Virginia and a Bachelor of Commerce from McGill University.
Rob Gold
EMEA CEO, Merkle B2B
Rob is the UK CEO of Merkle B2B. Merkle B2B is purpose built to deliver new ways of operating in an ever-changing B2B world, across 6 practice areas (brand and creative, media, market research, data and tech, automation, and commerce).
Under Rob’s leadership the agency has begun many new relationships, whilst deepening existing client partnerships by always adopting a customer centric model.
A communications planner at heart, Rob enjoys nothing more than working alongside his clients and colleagues to solve business challenges. A firm optimist and future gazer, Rob and his team always have one eye on new opportunities to provide next generation marketing services to Merkle B2B clients.
Rob Gold
EMEA CEO, Merkle B2B
Rob is the UK CEO of Merkle B2B. Merkle B2B is purpose built to deliver new ways of operating in an ever-changing B2B world, across 6 practice areas (brand and creative, media, market research, data and tech, automation, and commerce).
Under Rob’s leadership the agency has begun many new relationships, whilst deepening existing client partnerships by always adopting a customer centric model.
A communications planner at heart, Rob enjoys nothing more than working alongside his clients and colleagues to solve business challenges. A firm optimist and future gazer, Rob and his team always have one eye on new opportunities to provide next generation marketing services to Merkle B2B clients.
Kiaran Geen
President, APAC, Merkle B2B
Kiaran leads Merkle B2B across the Asia Pacific region. Joining the group via Merkle | DWA in 2014, he is a dedicated B2B marketing and media practitioner with 18 plus years’ experience and is intent on developing strategic plans that deliver ROI for his clients.
Prior to Merkle, Kiaran spent time in the leadership function of OMD, working with some of Australia’s largest brands. It was here that his fascination with new media technologies sparked the desire to deliver value through bespoke, data-driven campaigns, which continues to this day.
Kiaran Geen
President, APAC, Merkle B2B
Kiaran leads Merkle B2B across the Asia Pacific region. Joining the group via Merkle | DWA in 2014, he is a dedicated B2B marketing and media practitioner with 18 plus years’ experience and is intent on developing strategic plans that deliver ROI for his clients.
Prior to Merkle, Kiaran spent time in the leadership function of OMD, working with some of Australia’s largest brands. It was here that his fascination with new media technologies sparked the desire to deliver value through bespoke, data-driven campaigns, which continues to this day.
