B2B

We have decades of experience partnering with B2B brands to create customer experiences that truly connect.


B2B

We have decades of experience partnering with B2B brands to create customer experiences that truly connect.

B2B

We have decades of experience partnering with B2B brands to create customer experiences that truly connect.

B2B

We have decades of experience partnering with B2B brands to create customer experiences that truly connect.

B2B

We have decades of experience partnering with B2B brands to create customer experiences that truly connect.

B2B marketing is in the midst of a fundamental transformation. As buying models change, the customer experience must also shift. B2B marketers must deliver outstanding connected experiences that go beyond the sales funnel to deliver true value.

With deep expertise in customer experience transformation, we help brands create a unified approach to media, content, marketing, sales, and customer success to drive more powerful experiences from brand to demand.

We help brands assess and define audiences for stronger targeting, more deeply understand customers on a 1:1 level, determine maturity levels for investment and prioritization, and establish processes for success.

We have decades of experience partnering with leading B2B brands to shape customer experiences that move business forward — and we’re ready to help your brand win in the future of B2B marketing.

Our B2B experts


Our B2B experts

Our B2B experts

Our B2B experts

Our B2B experts

Patrick Hounsell
Patrick Hounsell
Global Lead, Activation & B2B

As EVP and Global Lead, Activation & B2B, Patrick currently leads Merkle’s digital media capabilities. As a seasoned executive with more than 20 years of digital and CRM agency experience, he currently oversees the operations of the company’s digital marketing capabilities. This includes search marketing, paid social, programmatic media, digital strategy, and analytics. Merkle’s Performance Media team serves some of the best known brands with a team of over 400 professionals. 

Prior to this role, Patrick led Merkle’s industry market practice for retail and consumer goods, where he had oversight of Merkle’s client relationships, delivery of world-class services, and new business development strategies for Merkle’s largest industry practice. Patrick is also part of Merkle’s senior management team.  He previously held the position of Chief Digital Officer, where he developed and oversaw the operations of the company’s digital practice. 

Prior to Merkle, Patrick spent 12 years at Razorfish. As SVP and GM Media, Patrick was responsible for leading Razorfish’s Media practice, including paid media, search, social media, emerging media, and ad operations.

Prior to Razorfish, Hounsell worked at Prism Consulting International in Washington DC. He holds an MBA from the Darden School at the University of Virginia and a Bachelor of Commerce from McGill University.

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Patrick Hounsell
https://www.linkedin.com/in/patrickhounsell/
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Rob Gold
Rob Gold
EMEA CEO, Merkle B2B

Rob is the UK CEO of Merkle B2B.  Merkle B2B is purpose built to deliver new ways of operating in an ever-changing B2B world, across 6 practice areas (brand and creative, media, market research, data and tech, automation, and commerce).

Under Rob’s leadership the agency has begun many new relationships, whilst deepening existing client partnerships by always adopting a customer centric model.

A communications planner at heart, Rob enjoys nothing more than working alongside his clients and colleagues to solve business challenges. A firm optimist and future gazer, Rob and his team always have one eye on new opportunities to provide next generation marketing services to Merkle B2B clients.

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Rob Gold
https://www.linkedin.com/in/rob-g/
true

The 2023 B2B Superpowers Index

We surveyed more than 3,600 buyers and users of B2B offerings so we could bring you the inside scoop on B2B brand experiences today. Check out the Superpowers Index for insights from Merkle’s research specialists – B2B International – across the tech, financial services, manufacturing, and professional services sectors, and key markets across the world.

The 2023 B2B Superpowers Index

We surveyed more than 3,600 buyers and users of B2B offerings so we could bring you the inside scoop on B2B brand experiences today. Check out the Superpowers Index for insights from Merkle’s research specialists – B2B International – across the tech, financial services, manufacturing, and professional services sectors, and key markets across the world.

EBOOK

The 2023 B2B Superpowers Index

We surveyed more than 3,600 buyers and users of B2B offerings so we could bring you the inside scoop on B2B brand experiences today. Check out the Superpowers Index for insights from Merkle’s research specialists – B2B International – across the tech, financial services, manufacturing, and professional services sectors, and key markets across the world.

EBOOK

The 2023 B2B Superpowers Index

We surveyed more than 3,600 buyers and users of B2B offerings so we could bring you the inside scoop on B2B brand experiences today. Check out the Superpowers Index for insights from Merkle’s research specialists – B2B International – across the tech, financial services, manufacturing, and professional services sectors, and key markets across the world.

EBOOK

The 2023 B2B Superpowers Index

We surveyed more than 3,600 buyers and users of B2B offerings so we could bring you the inside scoop on B2B brand experiences today. Check out the Superpowers Index for insights from Merkle’s research specialists – B2B International – across the tech, financial services, manufacturing, and professional services sectors, and key markets across the world.

2023 B2B Market Monitor

Arm yourself with the latest insights and trends on what matters most to decision-makers, the challenges businesses are facing, and the opportunities to stand out in today’s marketplace.

2023 B2B Market Monitor

Arm yourself with the latest insights and trends on what matters most to decision-makers, the challenges businesses are facing, and the opportunities to stand out in today’s marketplace.

Report

2023 B2B Market Monitor

Arm yourself with the latest insights and trends on what matters most to decision-makers, the challenges businesses are facing, and the opportunities to stand out in today’s marketplace.

Report

2023 B2B Market Monitor

Arm yourself with the latest insights and trends on what matters most to decision-makers, the challenges businesses are facing, and the opportunities to stand out in today’s marketplace.

Report

2023 B2B Market Monitor

Arm yourself with the latest insights and trends on what matters most to decision-makers, the challenges businesses are facing, and the opportunities to stand out in today’s marketplace.

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