B2B

We partner with some of the world’s biggest brands to power world-class business experiences that inspire people, grow businesses, and deliver transformative outcomes


B2B

We partner with some of the world’s biggest brands to power world-class business experiences that inspire people, grow businesses, and deliver transformative outcomes

B2B

We partner with some of the world’s biggest brands to power world-class business experiences that inspire people, grow businesses, and deliver transformative outcomes

B2B

We partner with some of the world’s biggest brands to power world-class business experiences that inspire people, grow businesses, and deliver transformative outcomes

B2B

We partner with some of the world’s biggest brands to power world-class business experiences that inspire people, grow businesses, and deliver transformative outcomes

B2B

We partner with some of the world’s biggest brands to power world-class business experiences that inspire people, grow businesses, and deliver transformative outcomes

We know from our Superpowers Index research that doing business is getting harder and more complex than ever; the time to make a purchase decision is taking longer, the performance gap between winning and losing brands is narrowing, and B2B buyer expectations are getting ever more complex and harder to meet.

 

Within Merkle lies a specialist global B2B team, uniquely built for organizations to navigate the dynamic world of B2B. Our roots are deeply embedded in the heart of B2B, making us uniquely equipped to guide you through the challenges and complexities of today's business landscape.

Our experts can help you: 

  • Make smarter decisions driven by best-in-class research and insights
  • Tap into the power of your data and technology to create world-class customer experiences
  • Create globally recognized B2B brands alongside our award-winning creative teams
  • Build digitally focused, connected paid media journeys
  • Use ABX to engage with your most important accounts
  • Integrate marcomms across all touchpoints, enabling B2B commerce

About us


About us

About us

About us

About us

About us

We're award winning

Choose a B2B partner with decades of experience, delivering exceptional customer experiences for some of the world’s largest brands, propelling their business from brand to demand.

We're seamlessly connected

Our fully integrated strategic operating system delivers end-to-end solutions, encompassing Insights, Creative, Media, Strategy & Transformation, Experience & Commerce, and Data & Technology.

We've got global partners

Our global partnerships transcend our end-to-end capabilities, ensuring we can create truly connected experiences for our clients and their customers.

Client success stories


Client success stories

Client success stories

Client success stories

Client success stories

Client success stories

Our B2B experts


Our B2B experts

Our B2B experts

Our B2B experts

Our B2B experts

Our B2B experts

Rob Gold
Rob Gold
CEO, Merkle B2B

Rob is the UK CEO of Merkle B2B.  Merkle B2B is purpose built to deliver new ways of operating in an ever-changing B2B world, across 6 practice areas (brand and creative, media, market research, data and tech, automation, and commerce).

Under Rob’s leadership the agency has begun many new relationships, whilst deepening existing client partnerships by always adopting a customer centric model.

A communications planner at heart, Rob enjoys nothing more than working alongside his clients and colleagues to solve business challenges. A firm optimist and future gazer, Rob and his team always have one eye on new opportunities to provide next generation marketing services to Merkle B2B clients.

/content/dam/merkle/en/content-fragments/images-content-fragments/leadership-headshots/Merkle-Rob-Gold-Headshot.jpg
Rob Gold
https://www.linkedin.com/in/rob-g/
true
20
Kiaran Geen
Kiaran Geen
President, Merkle B2B APAC

Kiaran leads Merkle B2B across the Asia Pacific region. Joining the group via Merkle | DWA in 2014, he is a dedicated B2B marketing and media practitioner with 18 plus years’ experience and is intent on developing strategic plans that deliver ROI for his clients. 

Prior to Merkle, Kiaran spent time in the leadership function of OMD, working with some of Australia’s largest brands. It was here that his fascination with new media technologies sparked the desire to deliver value through bespoke, data-driven campaigns, which continues to this day.

/content/dam/merkle/en/content-fragments/images-content-fragments/leadership-headshots/Merkle-Kiaran-Geen-Headshot.jpg
Kiaran Geen
https://www.linkedin.com/in/kgeen/
true
28
Patrick Hounsell
Patrick Hounsell
Global Lead, B2B

As EVP and Global Lead, Activation & B2B, Patrick currently leads Merkle’s digital media capabilities. As a seasoned executive with more than 20 years of digital and CRM agency experience, he currently oversees the operations of the company’s digital marketing capabilities. This includes search marketing, paid social, programmatic media, digital strategy, and analytics. Merkle’s Performance Media team serves some of the best known brands with a team of over 400 professionals.   

Prior to this role, Patrick led Merkle’s industry market practice for retail and consumer goods, where he had oversight of Merkle’s client relationships, delivery of world-class services, and new business development strategies for Merkle’s largest industry practice. Patrick is also part of Merkle’s senior management team.  He previously held the position of Chief Digital Officer, where he developed and oversaw the operations of the company’s digital practice. 

Prior to Merkle, Patrick spent 12 years at Razorfish. As SVP and GM Media, Patrick was responsible for leading Razorfish’s Media practice, including paid media, search, social media, emerging media, and ad operations.

Prior to Razorfish, Hounsell worked at Prism Consulting International in Washington DC. He holds an MBA from the Darden School at the University of Virginia and a Bachelor of Commerce from McGill University.

/content/dam/merkle/en/content-fragments/images-content-fragments/leadership-headshots/Merkle-Patrick-Hounsell-Headshot.jpg
Patrick Hounsell
https://www.linkedin.com/in/patrickhounsell/
true
Sylvain Panzani
Sylvain Panzani
Americas Lead, B2B & High Tech

Sylvain is Executive Vice President and Client Partner in Merkle’s Hi-Tech and B2B practices. Sylvain started his career as a strategy consultant before leading various teams in operational marketing function in the Hi-Tech industry. He held various positions in both consumer and B2B in EMEA, including Business Intelligence, Field Marketing, and Marketing Operations. He joined Merkle’s client organization in 2016, and moved to the USA soon after, and is now based in the DMV area.

Sylvain’s specialties include CRM, direct marketing, budget, planning and process optimization, database marketing, change management, business intelligence, transactional demand generation, B2B lead generation, sales enablement and marketing programs. When he is not traveling for clients, he enjoys time with his family, plays soccer and rugby, and loves long trails in the Shenandoah. 

/content/dam/merkle/en/content-fragments/images-content-fragments/leadership-headshots/Merkle-Sylvain-Panzani-Headshot.jpg
Sylvain Panzani
https://www.linkedin.com/in/sylvain-panzani-1608333/
true
Samantha Cunliffe
Managing Director B2B, ANZ

As the Managing Director for Merkle B2B in Australia, Sam leads a team of B2B specialists in market and is responsible for driving growth for the business by delivering best of breed B2B experiences for local, regional and global clients. 

With a professional career working exclusively in B2B across publisher and agency roles in APAC and EMEA, Sam has extensive experience and enthusiasm in developing B2B marketing strategy, ABM and architecting brand-to-demand campaigns across markets and industries. As a people leader, Sam is passionate about mentoring and developing talent and empowering her team with business skills that will accelerate career growth.

Prior to this role, Sam held positions as Head of Client Services and Client Director at B2B specialist media agency DWA, in Australia and London. Here she both led and sponsored global and growth accounts, specialising in the high-tech sector. Outside of work, you will find Sam enjoying a beer on the beach or fermenting chilli sauce made from her garden! 

/content/dam/merkle/en/content-fragments/images-content-fragments/leadership-headshots/Samantha Cunliffe.jpg
https://www.linkedin.com/in/samanthacunliffe/
true
Jake Hird
VP APAC, Strategy & Solutions

Jake delivers strategic consultancy and insight to clients, across a broad range of B2B marketing topics and capabilities. With a wealth of experience in digital strategy, customer experience and marketing solutions, he has held senior roles at the likes of Accenture, Econsultancy and Publicis Sapient, with international experience spanning a wide spectrum of industries including Finance, Technology, Telecoms and Manufacturing. Over the years, he has worked with some of the world’s best-known brands including the likes of Sony Ericsson, Cisco, Lenovo, Telstra, 3M, PayPal, Samsung and AWS.

/content/dam/merkle/en/content-fragments/images-content-fragments/leadership-headshots/Jake Hird Headshot.png
https://www.linkedin.com/in/jakehird/
true
Danielle Block
SVP, Senior Client Partner

Danielle Block is a Senior Client Partner leading a multi-disciplinary team inclusive of Media, Marketing Technology, Digital Experience, Customer Strategy, Creative, and Consulting services.  Danielle works as a strategic business partner to our B2B clients and is focused on quality delivery and execution to ensure satisfaction and growth. 

Danielle believes in building cohesive agency teams and has continuously derived actionable insights from data to achieve measurable business results for her clients.  Danielle’s career started in digital media spending time working on Fortune 100 brands at Ogilvy and Razorfish and has evolved to be a customer experience leader.  Her specialties include CXM; ABX; strategic planning; technology consulting; marketing automation; connecting marketing and sales teams.  Danielle is active in the DEI community - the founder of the Military Business Resource Group at Merkle; a lead mentor for the Women’s in Leadership mentorship program; and Ethnicity “Seat at the Table Mentor” participant.

/content/dam/merkle/en/content-fragments/images-content-fragments/leadership-headshots/danielle Block headshot.png
https://www.linkedin.com/in/danielleblock/
true

Industry awards


Industry awards

Industry awards

computer icons
computer icons

Industry awards

Industry awards

computer icons

Industry awards

computer icons
The Drum Awards The Drum Awards Large B2B Agency of the Year 2021
B2B Marketing Awards 2023 #1 International B2B Marcomms Agency 2023
Campaign B2B Marketing Agency of the Year Australia/New Zealand 2021 B2B Marketing Agency of the Year 2021 - APAC
ANA Large Agency of the Year 2021 ANA B2 Large Agency of the Year 2021
Agency of the Year 2022 and 2023 Agency of the Year 2022 and 2023
Brand Film Awards EMEA - Gold Brand Film Awards EMEA - Gold
Market Research Society 2022 Market Research Society Winner 2022
UK CX Awards - Gold UK CX Awards - Gold & 2023 Finalist

The 2023 B2B Superpowers Index

We surveyed more than 3,600 buyers and users of B2B offerings so we could bring you the inside scoop on B2B brand experiences today. Check out the Superpowers Index for insights from Merkle’s research specialists – B2B International – across the tech, financial services, manufacturing, and professional services sectors, and key markets across the world.

The 2023 B2B Superpowers Index

We surveyed more than 3,600 buyers and users of B2B offerings so we could bring you the inside scoop on B2B brand experiences today. Check out the Superpowers Index for insights from Merkle’s research specialists – B2B International – across the tech, financial services, manufacturing, and professional services sectors, and key markets across the world.

EBOOK

The 2023 B2B Superpowers Index

We surveyed more than 3,600 buyers and users of B2B offerings so we could bring you the inside scoop on B2B brand experiences today. Check out the Superpowers Index for insights from Merkle’s research specialists – B2B International – across the tech, financial services, manufacturing, and professional services sectors, and key markets across the world.

EBOOK

The 2023 B2B Superpowers Index

We surveyed more than 3,600 buyers and users of B2B offerings so we could bring you the inside scoop on B2B brand experiences today. Check out the Superpowers Index for insights from Merkle’s research specialists – B2B International – across the tech, financial services, manufacturing, and professional services sectors, and key markets across the world.

EBOOK

The 2023 B2B Superpowers Index

We surveyed more than 3,600 buyers and users of B2B offerings so we could bring you the inside scoop on B2B brand experiences today. Check out the Superpowers Index for insights from Merkle’s research specialists – B2B International – across the tech, financial services, manufacturing, and professional services sectors, and key markets across the world.

EBOOK

The 2023 B2B Superpowers Index

We surveyed more than 3,600 buyers and users of B2B offerings so we could bring you the inside scoop on B2B brand experiences today. Check out the Superpowers Index for insights from Merkle’s research specialists – B2B International – across the tech, financial services, manufacturing, and professional services sectors, and key markets across the world.

B2B Futures: The View from 2030 eBook

What will the B2B landscape look like by 2030? How will buyers, and the experiences they expect, change? And how should marketers respond? From innovative technology to groundbreaking process changes, we share four seismic shifts that we predict will shape the next era of B2B. 


B2B Futures: The View from 2030 eBook

What will the B2B landscape look like by 2030? How will buyers, and the experiences they expect, change? And how should marketers respond? From innovative technology to groundbreaking process changes, we share four seismic shifts that we predict will shape the next era of B2B. 

Report

B2B Futures: The View from 2030 eBook

What will the B2B landscape look like by 2030? How will buyers, and the experiences they expect, change? And how should marketers respond? From innovative technology to groundbreaking process changes, we share four seismic shifts that we predict will shape the next era of B2B. 

Report

B2B Futures: The View from 2030 eBook

What will the B2B landscape look like by 2030? How will buyers, and the experiences they expect, change? And how should marketers respond? From innovative technology to groundbreaking process changes, we share four seismic shifts that we predict will shape the next era of B2B. 

Report

B2B Futures: The View from 2030 eBook

What will the B2B landscape look like by 2030? How will buyers, and the experiences they expect, change? And how should marketers respond? From innovative technology to groundbreaking process changes, we share four seismic shifts that we predict will shape the next era of B2B. 

Report

B2B Futures: The View from 2030 eBook

What will the B2B landscape look like by 2030? How will buyers, and the experiences they expect, change? And how should marketers respond? From innovative technology to groundbreaking process changes, we share four seismic shifts that we predict will shape the next era of B2B. 

More on this topic


More on this topic

More on this topic

More on this topic

More on this topic

More on this topic