Siemens wants to set new standards: The objective is to be perceived as a driver of digitalization and an enabler for other companies. The basis for this is to establish a more digital global communication in order to strengthen the connection between business, technology as well as communication and, to focus on becoming an agile organisation. Together we are tackling new technologies and trends.
Services
Consulting & Transformation
Industry
High Tech
Market
Germany, Austria, Switzerland
Merkle has been supporting the digital transformation and cultural change at Siemens since 2018 as a strategic and operational partner in corporate communications. Together we are working on data-based concepts for all aspects of digital communications, developing new digital platforms and supporting Siemens in becoming an agile organization.
To achieve these objectives, our interdisciplinary teams work together with Siemens on several levels:
Several projects, pilots and Minimum Viable Products (MVPs) around global data-driven communication have been developed in this cooperation and have been awarded.
This is only the beginning of our successful path together. We are looking forward to it!
We have trusted the Merkle team for years and this decision has been confirmed time and again to this day: Reliability, innovation, courage, passion — that’s what makes Merkle so valuable to us.
Internal communication meets artificial intelligence
The amount of internal content at Siemens is overwhelming. The purpose is to inform, entertain and inspire more than 385,000 employees worldwide – with content that is perfectly tailored to their individual needs. To ensure that everyone is up to date and benefits from relevant information.
With the platform Coffee Mug, Siemens is laying the foundation for smart, digital internal communication: all news are individually adapted to the needs, preferences and behavior of the respective employee. An intelligent algorithm taps various internal news sources and offers the user exactly the amount of relevant content that she/he can read in the time she/he wants. Exactly as long as it takes her/him to drink a cup of coffee.
Merkle supports and accompanies Siemens in the digital transformation of their internal communications – as a strategic and operational partner. We conceived the unique concept for the platform Coffee Mug. In addition, our experts accompanied Siemens with the user experience, the design and the content on the platform.
Siemens employees benefit from smart infotainment. They are always informed about all company news without getting lost in details. This saves time. Siemens also successfully places its most important topics: company information becomes a digital experience.
33%
more relevant content in the first three months according to a survey.
1k
content pieces are published via news platforms every day.
385k
employees now receive relevant information on a daily basis.
Employee advocacy – democratizing corporate communications
People trust people – not companies. This is what Siemens believes in and relies on its employees as credible and authentic communicators. The challenge: in order to share knowledge, experience and skills online and convince the community the right skillset is needed. The aim is to provide more than 380,000 Siemens employees with a smart tool that enables them to share their expertise, exchange ideas, network and encourage users to engage in dialogue. For successful B2B communication through employee advocacy.
Communication of the future – platform for knowledge, opinions and discussions: Already in the beta phase, the content hub was able to attract an incredible number of Siemens experts that write about their topics. Thus, inspiring new users and readers. Just a few months after the platform was introduced Siemens’ communications expenditure and budget efficiency has been impacted positively.
Merkle supports and accompanies Siemens in the digital transformation of their internal communications – as a strategic and operational partner. We conceived the unique concept for the platform Coffee Mug. In addition, our experts accompanied Siemens with the user experience, the design and the content on the platform.
2x
longer retention time on Ingenuity than on Siemens.com.
6x
higher engagement on social media with Ingenuity content.
2 Days
instead of 3 weeks needed to create content thanks to an AI-based tool
Making data-driven decisions
At Siemens, about 900 communication managers worldwide annually manage over 6,000 campaigns. Are these investments even worthwhile? To answer this question campaign managers have to investigate various tools, internal and external data sets and excel charts full of raw data daily. Frustrating, time-consuming, inefficient. Therefore our objective was to consolidate analytics data from different sources and to make it easily accessible to everyone. Using smart algorithms – for goal-oriented, data-based decisions.
Campaign management on a whole new level: With the Analytics Unlocked platform, managers save twelve hours per campaign for major projects. Thanks to automated alerts and recommendations, they plan their budgets 23 percent more effectively. In this way Siemens ensures 900 satisfied campaign managers and benefits from an impressive overall saving from inefficient campaign costs.
5.7k
campaigns per year
23.3%
more effective budget planning
12h
time saving per campaign