What will the B2B landscape look like by 2030? How will buyers, the digital economy, and the nature of experience and commerce itself change? And how should business leaders respond?
Over six months of analysis from a global team of strategists and technologists uncovered four seismic shifts that we predict will transform B2B by the end of the decade. B2B digital commerce will grow to over $25 trillion USD by 2030, and from the emergence of AI driving completely autonomous commerce to monumental changes in how we produce and consume goods to generational shifts in buying behavior, B2B will look very different - very soon. Welcome to 2030.