Understanding and managing your customer journeys is the way to adopt a more customer-centric way of working. But where do you start? Which tools do you need and how do you balance customer and business value? This Merkle Masterclass series will answer all these questions and more to set you up for success!
Don’t miss out – free sign up now
Secure your spot for this masterclass. We offer 20 free spots on a first-come-first-serve basis. Session 2 on ‘Trigger-Based Journeys’ is on Tuesday September 2. We’ll start 9:30 and end 12:30 with a delicious lunch made by our chef. You don’t need to have attended the first session.
Session 2: Trigger-Based Journeys
Building upon the insights from our first session on campaign journeys, we’re excited to invite you to the second session in our Journey Management Masterclass series: Trigger-Based Journeys. Discover how to optimize your marketing efforts and drive meaningful engagement.
Trigger-based journeys are activated based on specific customer behaviors, actions or conditions. In these micro- and macro-level journeys, it is important to ensure timely and relevant engagement in response to your customers' activity. This session we’ll explore how to identify pain points, uncover opportunities, and design smart, trigger-based solutions that enhance the customer experience- while balancing business impact.
About the Event
Event details
Thursday, September 2 | 9:30 – 12:30 (including lunch)
Location
Merkle Netherlands, Vasteland 38H, 3011 BM Rotterdam
Guest speakers
Didric van den Borne
Executive Experience Director and Head of Creative Team
Wendy Zoeteweij
Lead Campaign Manager
Time Schedule
09:00 - Walk-in with coffee & tea
09:30 - Presentation by our team
10:30 - Short break
10:45 - Workshop
12:15 - Wrap-up and give-away – win a DOSE quick scan
12:30 - Lunch by our very own chef Bianca
Win a DOSE quick scan
Join our next masterclass and you could win a DOSE Scan that uncovers how Dopamine, Oxytocin, Serotonin, and Endorphins drive your digital journey and reveal opportunities for greater customer impact.
