Your Playbook to Personalization at Scale, Part 2
Consumers now demand shoppable journeys that are individually crafted to the context of their past purchases, current desires, and future interests: 78% said they would rather purchase from brands that offer personalized content, while 76% get frustrated when they don’t receive personalized experiences.
This second playbook in our series on Personalization at Scale provides an actionable roadmap to moving beyond purely transactional ecommerce to a holistic, experiential approach. Key playbook topics include:
Throughout the Playbook, you’ll learn how to reduce the time to value on your Adobe Experience Platform investment and accelerate your brand’s path to personalization.
Download the playbook now.