Consumers now demand shoppable journeys that are individually crafted to the context of their past purchases, current desires, and future interests: 78% said they would rather purchase from brands that offer personalized content, while 76% get frustrated when they don’t receive personalized experiences.

This second playbook in our series on Personalization at Scale provides an actionable roadmap to moving beyond purely transactional ecommerce to a holistic, experiential approach. Key playbook topics include:

• Turning unknown shoppers into known customers
• Unifying disparate commerce environments
• Unlocking bespoke cross-/up-sell opportunities
• Extending journeys into adjacent value-based experiences

Throughout the Playbook, you’ll learn how to reduce the time to value on your Adobe Experience Platform investment and accelerate your brand’s path to personalization.

Download the playbook now.