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In this latest report, we dive deeper into the research to explore how businesses’ attitudes towards sustainability differ and how many businesses fall into each of the 5 clear segments identified, from the ‘True Believers’ who place sustainability at the core of their values, to ‘The Minimum’ who do no more than what is legally mandated.
In a world grappling with environmental challenges, the imperative for businesses to embrace sustainability is clearer than ever. Despite this, only 52% see sustainability as a significant area of focus for their business. As our latest research shows, this is a missed opportunity. Prioritizing sustainability is not only good for the planet and our people, but it can also drive business growth.
After interviewing 3,622 recent B2B buyers of financial services, manufacturing, professional services, and technology brands across the globe, our 2023 Superpowers Index found that these B2B buyers are placing increased importance on ESG topics when choosing a brand to do business with. In fact, 5 of the 7 newly significant decision drivers in 2023 relate to social and environmental responsibility.