We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×

Who We Are

Dream. Do. Deliver.

Merkle is a customer experience transformation business partner to the Fortune 1000. The future of brand loyalty and competitive advantage is the customer experience, and we empower the world’s leading brands to transform their data, technology, and organizational capabilities to deliver those differentiated customer experiences across marketing, sales, commerce, and service. For more than 30 years, we have built upon our heritage in data, analytics, and technology, building unmatched skills in hyper-personalization. Our combined strengths in CX consulting, data transformation, and digital transformation drive improved marketing results and competitive advantage for our clients, including brands like Dell, T-Mobile, Samsung, GEICO, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Habitat for Humanity, and many others to build and execute customer-centric business strategies. With more than 13,000 smart, dedicated people in more than 50 offices around the world, we are still growing at a rate that outpaces the market, with 2020 net revenue of $1.3 billion.

 

But that’s what we do.

We help brands transform their marketing into people-based marketing that works. Using a combination of first- and third-party data, we create, target, and measure the highly customised customer experiences that not only drive immediate results in the form of today’s response and conversion, but also build on tomorrow’s increased loyalty and customer value.

Our heritage in data, technology and analytics is the foundation on which our people-based marketing strategies, and understanding of consumer insights, is built. This, combined with our expertise in performance creative and media, can offer our clients the content-driven, contextual and compelling customer experiences that drive business growth.

Based in Columbia, Maryland, with more than 50 locations and more than 13,000+ employees worldwide, our EMEA headquarters sits in the heart of London with offices across the UK, Spain, DACH, Northern Europe and the UAE.

Fast Facts

400+
World-class clients
56+
Locations worldwide
$1.5B
Managed in global media
150+
Managed marketing databases
3.7B
First-party customer records managed
250
Petabytes of data traffic through our network
10B
Personalized emails delivered annually
20M+
Mobile messages delivered annually
150K
Campaigns annually
10K
Analytic models annually
9000+
Employees globally
850
Employees in digital media
1,550
Technologists
850
Data scientists/analysts
400
User experience experts
300
Creative specialists
150
Customer strategists
600
Client management professionals

Part of dentsu, dentsu international is made up of nine leadership brands - Carat, dentsu X, iProspect, Isobar, dentsumcgarrybowen, Merkle, MKTG, Vizeum, Posterscope and supported by its specialist brands. Dentsu International helps clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in media, CRM, and creative, dentsu international operates in over 145 markets worldwide with more than 48,000 dedicated specialists.

 

Visit dentsu


Clients We Serve

Warner Brothers
Volkswagen
Tesco
Aviva

Our Strategic Partners

Adobe
Oracle Marketing Cloud
Pega
Google
Baidu
Salesforce Marketing Cloud