Key Takeaways
Detailed Overview
Consumers believe that every interaction they have with a brand, direct or indirect, forms a part of their total customer experience with that brand. Most organisations have that understanding and incorporate it within their CRM communication with their customers but this approach rarely extends to Media.
Learn how to adopt the customer focussed principles of CRM to deliver the total customer experience through the activation of your media and register for the webinar.
Discover:
- The importance of being customer focused
- The key drivers of customer centricity in media
- How to adopt customer focused principles
