Millennials now hold more purchasing power than any other segment. But, when you consider the fact that women control or influence as much as 85 percent of overall US spending power, the female segment has certainly earned some extra attention. Here are three tips that will help you better understand and engage this highly valuable cohort.
Due to the complex nature of how customers purchase products in today’s digital world (in-store, real-time price comparisons, buying online), customer journey analyses are more complex than traditional marketing analyses. To evaluate a customer journey, it’s important to choose visualization techniques that can showcase customer behavior and track movement over time.
Implementing people-based, marketing (PBM) requires a combination of business integration services providers, solution providers, and agencies/marketing services providers. While a single partner may fill multiple roles, brands must balance the need for cohesion across selection, implementation, and use of PBM capabilities, with the need for multiple and highly specialized partners.