Blog - All Data Solutions

For B-to-B marketers, a frequent barrier to unlocking the value of data is the divide between B-to-B and B2C data dimensions.

Marketing organizations are left between two extremes in the era of big data — on one hand, there is an inordinate amount of data that, ostensibly, can be used to drive the business — and on the other hand, teams are spending more time organizing data, rather than completing value-add analytic work.