Event Details
Merkle is excited to be speaking at the 2020 ANA DC Nonprofit Conference in DC on Feb. 19-21!
See details below regarding our speaking engagement on Feb. 21 on integrating data.
Dinner Invitation: Plans for Thursday evening? Join Merkle for an evening of drinks, dinner and networking - request your invite today!
Discover the latest insights into digital trends and the marketing tech stack - download our latest whitepapers!
Our Sessions
How to Integrate Your Data to Create a Single Customer View
Track: Analytics
Many nonprofits, large and small, store “program” and fundraising data in a variety of disparate environments and operational silos, creating inefficiencies, compromising revenue and creating poor constituent experiences. Learn how leading nonprofit organizations are leveraging advancements in technology to combine their data to gain a single view of their prospects and constituents across all programs. While this may sound intuitive and even elementary, many of the largest and most advanced nonprofits struggle with this every day. This allows nonprofits to leverage analytics and insights to better understand audience interests, attitudes and behaviors to create more relevant content, improve targeting, optimize spend across all media and channels to improve engagement, retention, gift frequency and short and long-term.
In this session, Becky Johnson, VP of Constituent Experience and Digital Transformation at The American Heart Association, will share how she is transforming an iconic brand into a model of fundraising efficiency and effectiveness.
Becky Johnson
National Vice President, Donor Experience, The American Heart Association
Greg Fox
VP, Nonprofit Customer Strategy, Merkle
Sudeshna Sen, Ph.D
VP, Audience Analytics, Merkle
