Blog - Customer Strategy

Leveraging augmented or enriched first-party data creates more customized messaging and leads to more long-term customers.

From the early stages of project scoping and stakeholder buy-in to development, deployment, and support, we take a deep dive into the process of each stage.

While it was fairly clear that pivoting to a digital-first strategy was the way to go for the 2020 holiday season, brands face a new kind of uncertainty in 2021.

What are the three B2B trends impacting content best practices and how you can move your buyer toward a purchase decision?

Cloud has turned technology from a barrier into the enabler that should be included in the customer experience for healthcare organizations.

Antifragile organizations are set up as problem solvers, so major disruptions and crises are just a more intense version of what these organizations do on a daily basis.

The most fundamental challenge that auto marketers face is how to truly connect with customers in a changed world. Only the most innovative brands will thrive.

What are the two pillars that can lead your organization toward becoming a customer experience-focused organization?