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Latest Posts

Loyalty Experience Management

The amount of rebate a brand gives back to consumers, is a key determinant of loyalty program participation. In fact, consumer research we have worked on at Merkle shows that the main reason consumers participate in loyalty programs is for discounts (39%) followed by free products (30%).

Active Members

It is but natural that in any commercial transaction, every party strives to maximise own value. While loyalty programs create preference, they are unable to keep customers faithful, when it goes against this commercial interest. Then, you ask, what is the true purpose of a loyalty program?

How to Project Scope Your Adobe Commerce Implementation

Adobe Commerce gives merchants a powerful platform to deliver compelling commerce experiences. But even with a robust platform, achieving this transformation smoothly and successfully requires an investment of time, budget, resources, and complete buy-in from the organization.

How to Build a Learning Agenda for Creative

In part two of their video series, Making Your Creative Campaigns More Accountable, Emma and Colin walk through five simple steps for creating a learning agenda for your performance creative campaign.

I Am Merkle, Vol. 13

In celebration of Women’s Equality Day (8/26) Merkle’s Women’s BRG is featuring the following women in a special edition of I Am Merkle.