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The amount of rebate a brand gives back to consumers, is a key determinant of loyalty program participation. In fact, consumer research we have worked on at Merkle shows that the main reason consumers participate in loyalty programs is for discounts (39%) followed by free products (30%).

It is but natural that in any commercial transaction, every party strives to maximise own value. While loyalty programs create preference, they are unable to keep customers faithful, when it goes against this commercial interest. Then, you ask, what is the true purpose of a loyalty program?

What are the keys to success using third-party data? Let's look at some examples within the financial services sector.

Adobe Commerce gives merchants a powerful platform to deliver compelling commerce experiences. But even with a robust platform, achieving this transformation smoothly and successfully requires an investment of time, budget, resources, and complete buy-in from the organization.

Leveraging augmented or enriched first-party data creates more customized messaging and leads to more long-term customers.

Google announced today that, starting June 30, 2022, responsive search ads (RSAs) will be the only Search ad type that can be created or edited in standard text ad campaigns. What should advertisers do to be ready for an RSA-focused future?

In part two of their video series, Making Your Creative Campaigns More Accountable, Emma and Colin walk through five simple steps for creating a learning agenda for your performance creative campaign.

In celebration of Women’s Equality Day (8/26) Merkle’s Women’s BRG is featuring the following women in a special edition of I Am Merkle.