Dissecting phone data by geography reveals some interesting trends that advertisers may be able to take advantage of in order to drive even more value from this growing traffic source. Here’s a look at some of our findings surrounding phone performance by state.

Merkle Search Account Managers brainstormed which trends and best practices would be the most impactful to implement in 2015. Who needs 1,000 things to do in 2015? Let’s just talk about the most interesting.

The traditional idea of Valentine’s Day may not match your company’s offering but plenty of people are looking for non-traditional ways to show they care. Use our Valentine’s checklist to capture some of the gift-giving frenzy and turn it into conversions for your business this year.

The most successful brand marketers understand the power of creating engaging positive experiences for their customers during all interactions with their brands.

What is an ad and what is its purpose? General consensus states that the primary objective of advertising is to create persuasion. In contrast, the art of publicity is to create notice or attraction. Those two things are not always the same.

As consumers are increasingly savvier about what apps to download, marketers must be more deliberate in articulating what utility each app provides for the customer.

We are excited to announce the release of Merkle|RKG's 2nd Annual Digital Bowl Report.

It seems as if every company today is chasing the elusive "personalization." Vendors offer personalization technology, agencies present personalization tactics, but companies continue to struggle with actually delivering personalization.