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How Marketers Can Fully Leverage the Power of Video

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Video: Tap into Smartphone Geo Data

Dissecting phone data by geography reveals some interesting trends that advertisers may be able to take advantage of in order to drive even more value from this growing traffic source. Here’s a look at some of our findings surrounding phone performance by state.
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Scaling the Personalized Customer Experience

The most successful brand marketers understand the power of creating engaging positive experiences for their customers during all interactions with their brands.
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We Should Call Them Super Bowl Publicity Spots, Not Ads

What is an ad and what is its purpose? General consensus states that the primary objective of advertising is to create persuasion. In contrast, the art of publicity is to create notice or attraction. Those two things are not always the same.
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App Engagement with Office Depot

As consumers are increasingly savvier about what apps to download, marketers must be more deliberate in articulating what utility each app provides for the customer.
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Where to Start in Delivering Personalized Experiences

It seems as if every company today is chasing the elusive "personalization." Vendors offer personalization technology, agencies present personalization tactics, but companies continue to struggle with actually delivering personalization.