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How Marketers Can Fully Leverage the Power of Video

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Building an Analytics Center of Excellence

Building out an analytics center of excellence (COE) can help create value for your program by using analytics as the glue that bonds you to your customers, and to the other teams involved to make marketing happen.
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The Experience Impact

So, how much of an impact does your online experience have on the bottom line? And, how much does a focus on customers matter? We conducted consumer research to find out. Get our report to learn just how and why consumers consider experience to be a top factor in where they choose to spend their dollars.
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What is the Real ROI of Attribution?

With the advent of digital marketing and machine-based learning, technology has revived the hopes of marketers in their ability to quantify the value they and their campaigns bring back to the business.