Merkle's 16th annual Executive Summit kicks off today in Marana, Arizona. Attendees from across the industry are coming together to learn from our thought leaders as well as clients and prospects to hear how people-based marketing has changed their business.
The marketing world has seen a rapid uptick in the interest and adoption of CDPs, however, successful implementation depends on several factors. Craig Howard, Vice President, Technology, Chief Solution Architect, Merkle, discusses the key tenets marketers should keep in mind when planning for this.
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