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Why Modern B2B Marketers Must Connect Professional and Personal
For B-to-B marketers, a frequent barrier to unlocking the value of data is the divide between B-to-B and B2C data dimensions.
Merkle’s Executive Summit Kicks Off Today: Hear from brands like L’Oréal, Adobe, Samsung, and Facebook
Merkle's 16th annual Executive Summit kicks off today in Marana, Arizona. Attendees from across the industry are coming together to learn from our thought leaders as well as clients and prospects to hear how people-based marketing has changed their business.
S4’s Martin Sorrell: The battle in marketing today is for first-party data
Key Takeaways from PegaWorld 2019
As PegaWorld 2019 comes to a close, here are some key takeaways from the conference.
Amazon Advertising RFP Questions You Should Ask Agency Partners
What are the most important questions for vetting and deciding on an agency for Amazon ads management?
SEO in the Lab: A conversation with Frédéric Dubut from Bing
In Merkle's new podcast, SEO in the Lab, Alexis sits down with Frédéric Dubut from Bing. Read some highlights from their conversation.
Key Principles for a Successful CDP Adoption
The marketing world has seen a rapid uptick in the interest and adoption of CDPs, however, successful implementation depends on several factors. Craig Howard, Vice President, Technology, Chief Solution Architect, Merkle, discusses the key tenets marketers should keep in mind when planning for this.
