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How Back-to-School Marketers Are Pivoting Amid Record Inflation and Economic Anxiety
Merkle Named a Leader in The Forrester Wave™: Customer Data Strategy & Activation
See why we are recognized for connecting marketing to customer experience, e-commerce, and technology. Across eight of the top vendors for data management, analytics, and strategy, Merkle received the highest possible scores in many criteria, including:
Unlocking Customer Data: Important Lessons from Ecommerce Innovators
In our experience economy, smart brands have prioritized big investments in analytics to power new insights on customer preferences, behavior, and intent.
SEM Strategies When Your Brand is a Wholesaler and Retailer
Search is competitive - and that's especially true if your brand is both a retailer and a wholesaler. Learn some helpful strategies for adapting your SEM campaigns to reduce self-competition and stand out in the crowd.
John Riccio reveals plan to double Merkle’s size with APAC acquisitions
The Metaverse Is No Game for B2B Marketers
Importance of Consent and Preference Management in a Modern Tech Stack
To stay compliant with continually changing privacy laws worldwide and consumer demand for organizations to respect their preferences and privacy, organizations must design and implement an effective solution that takes consumer privacy into account.
2022 Holiday Preparation: Meeting Customer Needs in an Uncertain World
The holiday season that was once a weeks-long sprint has become a marathon for brands that spans all of Q4.