As we head into the holidays, brands are finalizing plans for 2023, entering year three since the pandemic began. Perhaps one of the most significant changes has been the cooling off of the once-hot direct-to-consumer (DTC) category.
Fast forward 30 years and our hunger for new content pales in comparison to the content needs that audiences have put on brands today. The fact is that 485 minutes per day are spent consuming digital media.
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