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The search marketer’s new imperative: Capturing first-party data
Search has a new responsibility to take its high-intent first-party data and use it across the marketing ecosystem. Here's what that looks like.
The Stepping Stones to Personalization with Adobe
How can you get started with personalization at scale with the help of Adobe's solutions? Merkle's experts share the five stepping stones you need to know.
Building Effective Media Strategies in Healthcare
Healthcare marketers have unique nuances to consider in their media planning. Learn what's different and how to adapt.
I Am Merkle: Veteran's Day 2022, Pt. 2
I Am Merkle is a series of interviews that showcases the individuals who make Merkle a diverse and unique place to work. This month is National Military Family Month and November 11th is Veterans Day.
I Am Merkle: Veteran's Day 2022, Pt. 1
I Am Merkle is a series of interviews that showcases the individuals who make Merkle a diverse and unique place to work. This month is National Military Family Month and November 11th is Veterans Day.
ITechnology Interview with Liz Rutgersson, Chief Media Officer at Merkle
Five Tips to Get Started with Dynamic Creative Optimization (DCO)
Dynamic creative optimization (DCO) is a powerful tool, but it can be tough to get started. Read our five tips for successfully wading into this technology that builds better customer experiences at scale.
