As we head into the holidays, brands are finalizing plans for 2023, entering year three since the pandemic began. Perhaps one of the most significant changes has been the cooling off of the once-hot direct-to-consumer (DTC) category.

Fast forward 30 years and our hunger for new content pales in comparison to the content needs that audiences have put on brands today. The fact is that 485 minutes per day are spent consuming digital media.

Search has a new responsibility to take its high-intent first-party data and use it across the marketing ecosystem. Here's what that looks like.

How can you get started with personalization at scale with the help of Adobe's solutions? Merkle's experts share the five stepping stones you need to know.

Healthcare marketers have unique nuances to consider in their media planning. Learn what's different and how to adapt.

I Am Merkle is a series of interviews that showcases the individuals who make Merkle a diverse and unique place to work. This month is National Military Family Month and November 11th is Veterans Day.