We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×
Build Your Data-Led Inflation Strategy

Build Your Data-Led Inflation Strategy

How to Tackle Macro Problems with Micro Insights in 2023 

 

 

 

Let’s face it: inflation is tough. Each consumer purchase is getting a new level of scrutiny, and that’s translating to difficult budgeting decisions for brands.

Despite those challenges, there are pockets of opportunity for businesses to succeed in this environment. The key to finding those areas is using data to understand what inflation looks like across different populations. Inflation is not impacting all of your customers in the same way, meaning the product, messaging, and loyalty strategies you use to address inflation can’t be uniform, either.

Written in partnership with Salesforce, this report digs into inflation data across communities and generations, adds context to recent behavioral trends, and provides strategic guidance for 2023 planning. 

Want to learn more about our capabilities with Salesforce? Check out Merkle's Salesforce partnership.