Why you should embrace CLV and moment-oriented marketing
The product is no longer the center of the marketing universe. For marketers to thrive, they must rethink how they view customers and experiences, replacing brand equity with customer equity. This understanding requires not only a shift in mindset, but also a shift in approach.
In this ebook, we will dive into:
- The factors driving customer-centricity
- How CLV can be applied across the customer journey
- Why moments are the new atomic unit of marketing
