Get Personal with Email Marketing Strategy
Episode 29 | Jan. 18, 2022
Episode 29 | Jan. 18, 2022
In this episode, Gaia and Andreah chat about the fundamentals of email marketing with Sara Caldwell, Senior Relationship Strategist for DEG Digital, a Merkle company.
This episode tackles questions such as:
- What is email marketing?
- How can brands best manage their email programs?
- What are the most important KPIs for email management?
- Is email dead?
- How can other channels successfully work alongside email?
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Episode Details
Hosts
Manager, Customer Strategy
SEO Account Manager
Self-proclaimed email marketing nerd Sara Caldwell joins the podcast to discuss email marketing best practices.
Some highlights include:
- Email is the low-cost currency of the web.
- Segmentation + personalization = successful email marketing.
- Batching and blasting is highly overrated.
- Measure results with KPIs like RPEs.
- Established overarching customer journeys and experiences allow brands to reach customers across multiple touchpoints.
- Test, test, and test again!
