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Get Personal with Email Marketing Strategy

Episode 29 | Jan. 18, 2022

In this episode, Gaia and Andreah chat about the fundamentals of email marketing with Sara Caldwell, Senior Relationship Strategist for DEG Digital, a Merkle company.

This episode tackles questions such as:

  • What is email marketing?
  • How can brands best manage their email programs?
  • What are the most important KPIs for email management?
  • Is email dead?
  • How can other channels successfully work alongside email?

Watch this episode

Digital Marketing Musings

What’s happening with digital media right now? This podcast provides a casual pulse on industry developments and applicable strategies for staying relevant in a rapidly evolving landscape. Marketers get a boost from digital marketing experts that solve real-time problems and help brands thrive.

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Episode Details


Manager, Customer Strategy
SEO Account Manager

Self-proclaimed email marketing nerd Sara Caldwell joins the podcast to discuss email marketing best practices.

Some highlights include:

  • Email is the low-cost currency of the web.
  • Segmentation + personalization = successful email marketing.
  • Batching and blasting is highly overrated.
  • Measure results with KPIs like RPEs.
  • Established overarching customer journeys and experiences allow brands to reach customers across multiple touchpoints.
  • Test, test, and test again!