We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×

Get Personal with Email Marketing Strategy

Episode 29 | Jan. 18, 2022

In this episode, Gaia and Andreah chat about the fundamentals of email marketing with Sara Caldwell, Senior Relationship Strategist for DEG Digital, a Merkle company.

This episode tackles questions such as:

  • What is email marketing?
  • How can brands best manage their email programs?
  • What are the most important KPIs for email management?
  • Is email dead?
  • How can other channels successfully work alongside email?

Watch this episode

Digital Marketing Musings

What’s happening with digital media right now? This podcast provides a casual pulse on industry developments and applicable strategies for staying relevant in a rapidly evolving landscape. Marketers get a boost from digital marketing experts that solve real-time problems and help brands thrive.

See All Episodes

Want to know when we post our next episode?

Episode Details

Hosts

Manager, Customer Strategy
SEO Account Manager

Self-proclaimed email marketing nerd Sara Caldwell joins the podcast to discuss email marketing best practices.

Some highlights include:

  • Email is the low-cost currency of the web.
  • Segmentation + personalization = successful email marketing.
  • Batching and blasting is highly overrated.
  • Measure results with KPIs like RPEs.
  • Established overarching customer journeys and experiences allow brands to reach customers across multiple touchpoints.
  • Test, test, and test again!