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Top Trends in the Q3 Performance Media Report

Episode 41 | Jul. 5, 2022

In this episode, Gaia and Andreah are joined by Merkle experts, Melissa Reilly, Associate Director, Marketing Communications, and Rachel Monfre, Director, Digital Strategy.

Together, Melissa and Rachel chat through insights from Merkle’s Performance Media Report and media strategy research. Their experience in performance marketing and client work across verticals shines as they share marketing trends and explore how consumers are looking for authentic engagement.

Highlights include:

  • How has machine learning and automation improved marketing strategy?
  • Why is privacy a complicated topic for advertisers and consumers?
  • What can brands do to respond to impending and current privacy initiatives?
  • How is inflation affecting consumer sentiment?
  • Is your value messaging and creative truly connecting with customers?
  • How are brands like Facebook, Google, Paramount, and Audible responding to shifts in consumer behavior?

Resources:



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Digital Marketing Musings

What’s happening with digital media right now? This podcast provides a casual pulse on industry developments and applicable strategies for staying relevant in a rapidly evolving landscape. Marketers get a boost from digital marketing experts that solve real-time problems and help brands thrive.

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Episode Details

Hosts

Manager, Customer Strategy
SEO Account Manager

Guests

Associate Director, Performance Media and Marketing Communications, Merkle
Associate Director, Digital Strategy, Merkle

Episode Notes

Guests Melissa and Rachel talk about recurring and current Q3 2022 marketing trends and what’s on every marketer’s mind today. Listen for stats affecting marketers this quarter around privacy regulations, inflation impacts, summer travel, and more.

Takeaways:

  • 24% of surveyed organizations are still early in their privacy journey.
  • The media landscape is changing in respect to targeting and measurement.
  • In the face of privacy changes, brand transparency is key.
  • Rising US prices are not deterring summer travelers.
  • 86% of surveyed marketers agree COVID-19 has permanently changed how their business interacts with customers.


Episode Video