Q2 Media Insights Report: Key Trends for the Months Ahead
Episode 7 | Mar. 22, 2021
Episode 7 | Mar. 22, 2021
As we head into Q2, advertisers must continue addressing the needs of consumers during the pandemic while preparing for the "next normal". What media trends are most important for the months ahead, and how can advertisers prepare accordingly?
Digital Marketing Musings
What’s happening with digital media right now? This podcast provides a casual pulse on industry developments and applicable strategies for staying relevant in a rapidly evolving landscape. Marketers get a boost from digital marketing experts that solve real-time problems and help brands thrive.
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Episode Details
Hosts
Manager, Customer Strategy
SEO Associate Director
Guests
Director, Media Strategy, Merkle
Associate Director, Digital Strategy, Merkle
Show Notes
After a tumultuous 2020, consumers are feeling more hopeful in 2021 thanks to steady vaccine rollouts across the country. Despite that optimism, we’re still in the middle of a pandemic and advertisers need to continue embracing that reality while preparing for the “next normal”. What behavioral trends from the pandemic will stick around, and which will fall by the wayside? Gaia and Andreah sat down with Erin Spice and Rachel Monfre, two authors of the Media Insights Report, to learn about key trends heading into Q2 and how advertisers should prepare accordingly.
Episode Video
