Supply Chain Woes and How to Pivot in Digital
Episode 24 | Nov. 12, 2021
Episode 24 | Nov. 12, 2021
Supply chain challenges are disrupting logistics and inventory for brands across retail. Andreah and Gaia spoke with Merkle’s Marion Gendron, Senior Manager of SEM, to understand how paid media fits into the puzzle and discuss opportunities for marketers to adapt.
In this episode, you’ll learn about:
- How supply chain issues affect paid media
- Ways that brands can adjust their media approach for holiday
- Strategies for turning these challenges into an opportunity
Digital Marketing Musings
What’s happening with digital media right now? This podcast provides a casual pulse on industry developments and applicable strategies for staying relevant in a rapidly evolving landscape. Marketers get a boost from digital marketing experts that solve real-time problems and help brands thrive.
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Episode Details
Hosts
Manager, Customer Strategy
SEO Associate Director
Episode Notes
Merkle SEM senior manager Marion Gendron joined Gaia and Andreah to discuss supply chain challenges and how they impact paid media.
Some of the information you’ll hear about includes:
- What’s causing the current supply chain issues
- How brands can adapt their paid media in response
- The opportunity to use this time as a means for reassessing first-party data strategies
