We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.

Supply Chain Woes and How to Pivot in Digital

Episode 24 | Nov. 12, 2021

Supply chain challenges are disrupting logistics and inventory for brands across retail. Andreah and Gaia spoke with Merkle’s Marion Gendron, Senior Manager of SEM, to understand how paid media fits into the puzzle and discuss opportunities for marketers to adapt.

In this episode, you’ll learn about:

  • How supply chain issues affect paid media
  • Ways that brands can adjust their media approach for holiday
  • Strategies for turning these challenges into an opportunity

Watch this episode

Digital Marketing Musings

What’s happening with digital media right now? This podcast provides a casual pulse on industry developments and applicable strategies for staying relevant in a rapidly evolving landscape. Marketers get a boost from digital marketing experts that solve real-time problems and help brands thrive.

See All Episodes

Want to know when we post our next episode?

Episode Details


Manager, Customer Strategy
SEO Associate Director

Episode Notes

Merkle SEM senior manager Marion Gendron joined Gaia and Andreah to discuss supply chain challenges and how they impact paid media.

Some of the information you’ll hear about includes:

  • What’s causing the current supply chain issues
  • How brands can adapt their paid media in response
  • The opportunity to use this time as a means for reassessing first-party data strategies