How to Adapt to Digital Privacy in Email
Episode 30 | Jan. 31, 2022
Episode 30 | Jan. 31, 2022
In this episode, Gaia and Andreah meet with Carly French and Phil Marsalona from Merkle’s technology strategy team to dig into the impact of digital privacy changes in email on the entire marketing ecosystem.
This episode tackles questions that include:
- What are the “hide my email” and mail privacy protection updates?
- How do these changes impact campaign measurement and optimization?
- How can marketers adjust their email strategy to thrive in this new environment?
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Episode Details
Hosts
Manager, Customer Strategy
SEO Associate Director
Episode Notes
Experts from Merkle’s technology strategy team join the podcast to discuss how Apple’s email privacy updates affect digital marketing.
Some highlights include:
- Impacts of privacy on AI-related email solutions.
- The importance of segmentation and audiences for cross-channel messaging that includes email.
- How “hide my email” and mail privacy protection impact other channel’s efforts.
Episode Video
