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How to Adapt to Digital Privacy in Email

Episode 30 | Jan. 31, 2022

In this episode, Gaia and Andreah meet with Carly French and Phil Marsalona from Merkle’s technology strategy team to dig into the impact of digital privacy changes in email on the entire marketing ecosystem.

This episode tackles questions that include:

  • What are the “hide my email” and mail privacy protection updates?
  • How do these changes impact campaign measurement and optimization?
  • How can marketers adjust their email strategy to thrive in this new environment?

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Digital Marketing Musings

What’s happening with digital media right now? This podcast provides a casual pulse on industry developments and applicable strategies for staying relevant in a rapidly evolving landscape. Marketers get a boost from digital marketing experts that solve real-time problems and help brands thrive.

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Episode Details

Hosts

Manager, Customer Strategy
SEO Account Manager

Episode Notes

Experts from Merkle’s technology strategy team join the podcast to discuss how Apple’s email privacy updates affect digital marketing.

Some highlights include:

  • Impacts of privacy on AI-related email solutions.
  • The importance of segmentation and audiences for cross-channel messaging that includes email.
  • How “hide my email” and mail privacy protection impact other channel’s efforts.

Episode Video