The Super Bowl is one of the most high-profile marketing opportunities of the year, yet many of its official sponsors fail to maximize their advertising investments with digital support. Some even lose visibility in search and social to savvy competitors that engage interested, second-screen searchers during the game.
In this award-winning report, we evaluate how well advertisers supported their Super Bowl ad campaign across the main digital channels — organic and paid social, paid search, SEO, and display.
Top brands featured in this year's report include: Avocados From Mexico, Hyundai, Squarespace, Olay, Pop-Tarts, Planters, Tide, TurboTax, Verizon, and more.
See the scores — and the winner!
Complete the form on this page and find out who took home the big prize as well as:
- How Super Bowl advertisers performed across key digital channels: organic and paid social, paid search, SEO, and display
- Where the top 10 advertisers ranked in each of the four categories
- What criteria we use to evaluate each brand's performance
Here are the top three brands
2020 Digital Bowl Report Webinar
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About the Digital Bowl Report
The Super Bowl is one of the most high-profile (and expensive!) marketing opportunities of the year, yet many official sponsors fail to maximize their investments with digital support like online content and ads. Some even lose visibility in search and social to savvy competitors that pick up interested second screen searchers during the game.
In this report, we evaluate how well advertisers supported their Super Bowl ad campaign across the main digital channels — social media, paid search, SEO, and digital media/display.
