In the final quarter of an already turbulent year, there are 4 key trends that will have a big impact on consumer behaviors and the media environment: the continuing pandemic, social unrest, the national election, and the holiday season. Download the Q4-2020 Media Insights Report to understand the impact and maximize the performance of media to finish the year strong, in a time when every dollar counts.
Key report highlights:
- The pandemic: 12% growth has happened in time spent with digital, more than any other media. But not all digital channels will remain elevated.
- Social unrest: 56% of consumers say they have no respect for businesses that remain silent on important issues.
- The national election: 67% of political spending comes between the general election window opening in September through the election in November.
- The holiday season: 56% of global holiday shoppers surveyed care about the ability to buy online, pick-up in store, up 19% from last year.
