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How to Harness Uncertainty and Data to Bring Humanity to Marketing Experiences

Original Presentation Date

Jun 17, 2020

Key Takeaways

Detailed Overview

You want to deliver personal experiences, but you might be stuck at home waiting to get things right. Grab a coffee or lunch, and join us as we show you how to get your tech in order, gain an understanding of what data makes the world go around (and what is available to define your audiences), how to dream up experiences in this new normal and finally how to test out what’s next. These six short sessions will give you the insights you need to take your customer experience to the next level!​

“Not knowing” can be more valuable than one might think. In Part 6 of this webinar series, we will discuss how we use Adobe tools, a customer centric mindset and research to develop personal experiences.

Presenters

Evan Nicholson

Sr. Director, Personalization and Experience Optimization Strategy, Merkle

Jennifer Wolf

Director of DX Research and Brand Strategy