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Get Local: Making your Media Relevant for Today

Original Presentation Date

Sep 09, 2020

Key Takeaways

Detailed Overview

With an eye on staggered re-opening plans, social unrest, and economic impact at the individual level, brands now face more than the typical considerations, like season and past shopping behavior.  

The ability to deliver a personal, localized experience with your media has never been more paramount. From targeting, to message and creative, to paying it off at the site level, it's crucial to hit the right notes, especially now.

In this webinar, we'll discuss the tools and ingredients needed to make this happen: From data and tech to localized media and demand tools, we'll share real examples and case studies to help you get local and stay relevant with your media.

Presenters

Evan Nicholson

Sr. Director, Personalization and Experience Optimization Strategy, Merkle

Chris Pritcher

SVP, Creative Strategy, Merkle

Craig Woerz

Managing Partner, Media Storm, A Merkle Company