Commerce Growth & Operations

Grow and evolve your digital business with unmatched capabilities across strategy, innovation, analytics, design, and engineering services.

Commerce Growth & Operations

Grow and evolve your digital business with unmatched capabilities across strategy, innovation, analytics, design, and engineering services.

Commerce Growth & Operations

Grow and evolve your digital business with unmatched capabilities across strategy, innovation, analytics, design, and engineering services.

Commerce Growth & Operations

Grow and evolve your digital business with unmatched capabilities across strategy, innovation, analytics, design, and engineering services.

Commerce Growth & Operations

Grow and evolve your digital business with unmatched capabilities across strategy, innovation, analytics, design, and engineering services.

Commerce Growth & Operations

Grow and evolve your digital business with unmatched capabilities across strategy, innovation, analytics, design, and engineering services.

Commerce Growth & Operations

Grow and evolve your digital business with unmatched capabilities across strategy, innovation, analytics, design, and engineering services.


We power always-on, 360 commerce ecosystems for leading brands globally. And we’re known for helping brands grow across search commerce, social commerce, all major eCommerce marketplaces, as well as digital wholesale and B2B2C / eRetail. Services include channel strategy, product and content feed management, merchandising strategy, competitive intelligence and digital shelf analytics.


Our operations teams are entrusted with the management of over $25B in global GMV by leading brands world-wide, with round-the-sun operations. Our global services include site merchandising management and optimization, customer service, on-going CRO and UX optimization, 24/7 technology and platform management, content and asset production, and full lifecycle and loyalty management.


We’re innovators at heart. That’s why the value propositions our teams have delivered, from net-new digital products and platforms to initiatives to brand marketplaces and retail media offerings have driven over $4B in net-new revenue generation for our clients since 2021. We deploy the best technologies to bring ideas to life and offer full service business model transformation partner.


Our competitive intelligence and site merchandising capabilities cover over 20 countries and 12 languages.With pur digital shelf intelligence solutions, we bring unmatched market insight about competitive forces including multi-channel pricing and,global merchandising with cross-industry and brand domain knowledge. Our generative AI accelerators set us apart in standing up digital storefront operations.

  • $25B+

    in global annual client GMV managed across active engagements

  • $5B

    in revenue for clients from new services and digital products

  • 20 & 12

    countries and languages in which we provide digital shelf intelligence

    • $25B+

      in global annual client GMV managed across active engagements

    • $5B

      in revenue for clients from new services and digital products

    • 20 & 12

      countries and languages in which we provide digital shelf intelligence

Our experience & commerce experts

Our experience & commerce experts

Our experience & commerce experts

Our experience & commerce experts

Our experience & commerce experts

Our experience & commerce experts

Our experience & commerce experts

Paul Lynch
Paul Lynch
Experience & Commerce Practice Lead, United Kingdom & Ireland

Paul leads a UK&I Experience & Commerce practice comprising more than 800 experts from Merkle’s UK CX practice and service centres in Bulgaria and India. The practice leverages the power of Merkle’s CXM offering across data, analytics, martech, media and strategy & transformation to support consumer and B2B brands in delivering on their customers’ continuously evolving expectations.

Paul has over 20 years of experience in digital technology and transformation and drives a hands-on approach with customers, providing insight and thought leadership as the market changes.

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Paul Lynch
https://www.linkedin.com/in/paulalynch/
false
Chris McComas
Chris McComas
CX & Commerce Lead, Americas

Chris McComas is Merkle’s Americas Customer Experience and Commerce lead. Chris is a seasoned leader in the field of User Experience and Technology, with an impressive career spanning nearly 30 years. With a wealth of knowledge and expertise, he has made significant contributions in multiple industries, including retail, telco, travel & hospitality, high-tech, and multi-level media for B2C, DTC, and B2B solutions.

Having spent over a decade in the creative and agency landscape before integrating commerce as the internet emerged, Chris brings a unique perspective to his work, infusing 20+ years of technology and commerce experience with creative innovation. He understands the importance of balancing user-centric design and business objectives, creating seamless customer experiences and real ROI for his clients. 

Throughout his career, Chris has demonstrated a deep understanding of the ever-evolving landscape of technology and its impact on experience and commerce. He has consistently stayed at the forefront of industry trends and developments, leveraging this knowledge to drive growth and success for organizations. He fosters an environment that encourages innovation, teamwork, and continuous improvement, resulting in exceptional outcomes for both clients and organizations.

Prior to joining Merkle, Chris led departments at organizations such as LiveArea, McFadyen, Amplifi, Valtech, and Scient/Razorfish. 

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Chris McComas
https://www.linkedin.com/in/chrismccomas/
false
Thomas Walter
Thomas Walter
CSO, EMEA and Northern Europe Lead, Experience Platforms

Thomas is an astute leader with 20 years of experience and full-stack knowhow in CX transformation. Currently he is the Chief Services Officer for Merkle NE, a cluster within EMEA consisting of 7 dedicated solution practices and a total of 750 colleagues, and part of Merkle´s Experience and Commerce leadership team.

Throughout his career Thomas collected experiences and became a thought leader in various business areas such as corporate IT, business consulting, consumer research, data science, mobile business, ecommerce and digital business strategies.

Thomas’s experience is built upon a broad educational background, with a MSc in engineering and a PhD in data sciences. He is a well-rehearsed speaker, and shares his expertise as a university lecturer in digital business management. He is a passionate sportsman and barista.

/content/dam/merkle/en/content-fragments/images-content-fragments/leadership-headshots/e-and-c/Thomas-Walter-Headshot.jpg
Thomas Walter
https://www.linkedin.com/in/thomaspierrewalter/
false

How enterprise marketplaces are changing the game

In this ebook, we partner with enterprise marketplace platform Mirakl to dive into the trends driving marketplaces rise, best practices for marketplace adoption, and whether an enterprise marketplace is right for your brand.
LEARN MORE READ PRESS RELEASE

How enterprise marketplaces are changing the game

In this ebook, we partner with enterprise marketplace platform Mirakl to dive into the trends driving marketplaces rise, best practices for marketplace adoption, and whether an enterprise marketplace is right for your brand.
LEARN MORE READ PRESS RELEASE

EBOOK

How enterprise marketplaces are changing the game

In this ebook, we partner with enterprise marketplace platform Mirakl to dive into the trends driving marketplaces rise, best practices for marketplace adoption, and whether an enterprise marketplace is right for your brand.
LEARN MORE READ PRESS RELEASE

EBOOK

How enterprise marketplaces are changing the game

In this ebook, we partner with enterprise marketplace platform Mirakl to dive into the trends driving marketplaces rise, best practices for marketplace adoption, and whether an enterprise marketplace is right for your brand.
LEARN MORE READ PRESS RELEASE

EBOOK

How enterprise marketplaces are changing the game

In this ebook, we partner with enterprise marketplace platform Mirakl to dive into the trends driving marketplaces rise, best practices for marketplace adoption, and whether an enterprise marketplace is right for your brand.
LEARN MORE READ PRESS RELEASE

EBOOK

How enterprise marketplaces are changing the game

In this ebook, we partner with enterprise marketplace platform Mirakl to dive into the trends driving marketplaces rise, best practices for marketplace adoption, and whether an enterprise marketplace is right for your brand.
LEARN MORE READ PRESS RELEASE

How enterprise marketplaces are changing the game

In this ebook, we partner with enterprise marketplace platform Mirakl to dive into the trends driving marketplaces rise, best practices for marketplace adoption, and whether an enterprise marketplace is right for your brand.

Engagement to Empowerment: Winning in Today’s Experience Economy

How do customers feel about today's brand experiences? And how should brands respond accordingly? These are the types of questions we asked over 2,000 consumers as well as over 800 brand leaders. Our research series explore current consumer needs, brands' CX strategy, and how things like AI adoption and customer data use differ across industries.

 

Read the first report in our 2024 CX Imperatives research series now to learn how to enhance your customer experience, using real, actionable insights direct from real consumers.

LEARN MORE OUR SERVICES

Engagement to Empowerment: Winning in Today’s Experience Economy

How do customers feel about today's brand experiences? And how should brands respond accordingly? These are the types of questions we asked over 2,000 consumers as well as over 800 brand leaders. Our research series explore current consumer needs, brands' CX strategy, and how things like AI adoption and customer data use differ across industries.

 

Read the first report in our 2024 CX Imperatives research series now to learn how to enhance your customer experience, using real, actionable insights direct from real consumers.

LEARN MORE OUR SERVICES

2024 CX Imperatives

Engagement to Empowerment: Winning in Today’s Experience Economy

How do customers feel about today's brand experiences? And how should brands respond accordingly? These are the types of questions we asked over 2,000 consumers as well as over 800 brand leaders. Our research series explore current consumer needs, brands' CX strategy, and how things like AI adoption and customer data use differ across industries.

 

Read the first report in our 2024 CX Imperatives research series now to learn how to enhance your customer experience, using real, actionable insights direct from real consumers.

LEARN MORE OUR SERVICES

2024 CX Imperatives

Engagement to Empowerment: Winning in Today’s Experience Economy

How do customers feel about today's brand experiences? And how should brands respond accordingly? These are the types of questions we asked over 2,000 consumers as well as over 800 brand leaders. Our research series explore current consumer needs, brands' CX strategy, and how things like AI adoption and customer data use differ across industries.

 

Read the first report in our 2024 CX Imperatives research series now to learn how to enhance your customer experience, using real, actionable insights direct from real consumers.

LEARN MORE OUR SERVICES

2024 CX Imperatives

Engagement to Empowerment: Winning in Today’s Experience Economy

How do customers feel about today's brand experiences? And how should brands respond accordingly? These are the types of questions we asked over 2,000 consumers as well as over 800 brand leaders. Our research series explore current consumer needs, brands' CX strategy, and how things like AI adoption and customer data use differ across industries.

 

Read the first report in our 2024 CX Imperatives research series now to learn how to enhance your customer experience, using real, actionable insights direct from real consumers.

LEARN MORE OUR SERVICES

2024 CX Imperatives

Engagement to Empowerment: Winning in Today’s Experience Economy

How do customers feel about today's brand experiences? And how should brands respond accordingly? These are the types of questions we asked over 2,000 consumers as well as over 800 brand leaders. Our research series explore current consumer needs, brands' CX strategy, and how things like AI adoption and customer data use differ across industries.

 

Read the first report in our 2024 CX Imperatives research series now to learn how to enhance your customer experience, using real, actionable insights direct from real consumers.

LEARN MORE OUR SERVICES

Engagement to Empowerment: Winning in Today’s Experience Economy

How do customers feel about today's brand experiences? And how should brands respond accordingly? These are the types of questions we asked over 2,000 consumers as well as over 800 brand leaders. Our research series explore current consumer needs, brands' CX strategy, and how things like AI adoption and customer data use differ across industries.

 

Read the first report in our 2024 CX Imperatives research series now to learn how to enhance your customer experience, using real, actionable insights direct from real consumers.

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