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Bridge the Bizible Gap: Turn Analytics into Actions

Original Presentation Date

Feb 10, 2022

Key Takeaways

In this session, learn how to:

  • Prepare your Marketo in order to gain optimal reporting from Bizible
  • Setup or reimplement Bizible to realize value faster
  • Educate your internal team to drive adoption
  • Choose the best reports that offer value for the long term
  • Drive alignment among stakeholders on an ongoing basis

Detailed Overview

Reporting solutions, such as Bizible, provide valuable intelligence to help companies make better decisions around marketing spend. However, there is no easy button to gain those insights.

With Bizible, some organizations experience issues with a setup that doesn’t scale. Others experience challenges around adoption of the reports. These situations can contribute to misalignment among departments and wasted investment.

Presenters

Jeff Coveney

CMO, Digital Pi, A Merkle Company

Augie Kuron

Director of Client Services, Digital Pi, A Merkle Company