The vast majority of businesses fail to differentiate their customer experience, leaving customers feeling indifferent about their brand. Enter video experiences: consumers expect them, and brands need them to break from the status quo of CX sameness. Because one thing is for certain: the race for digital CX has yet to be won, and the businesses that prioritize video will propel themselves forward.
The New Value Exchange and Video-Powered Experiences: An Agency Partner Case Study with Merkle
While many marketers say they leverage the power of video, they aren’t referring to the use of hyper-personalized video to create a differentiated CX. The success of CX requires that video become part of the larger strategic content mix. This in turn, delivers a higher value exchange than generic—or one-dimensional—videos. Consumer expectations for sight, sound, and motion aren’t new, but leveraging real-time data to power video is new for most brands. In this session Amy will share:
- Why personalized video is so critical to the current and future-state of creative performance at Merkle
- How Merkle is building a Center of Excellence at the intersection of creative and data
- How her team helps clients put video at the forefront of digital CX strategies
EVP, Performance Creative Business Lead