SMX Convert

Event Details

At SMX Convert attendees will experience a deep dive into organic and paid search conversion optimization that will equip them with actionable tactics needed to drive search marketing success. Paid search sessions will explore optimization strategies across the growing spectrum of search ad formats, from Shopping to Responsive Search Ads to Showcase Ads and more. On the organic side, sessions will cover on-SERP elements like Featured Snippets, Image Packs, Map Packs, and People Also Ask — all of which can give your brand visibility far and above the rest.

Interested in meeting with our speaker? Request a consultation here.

Our Sessions

Testing your content site strategy for continued improvement

Location: Virtual

Date/Time: 2:05pm, August 17

The pieces are coming together, but we're not done yet. Analyzing the effectiveness of your content strategy is a vital component to growing not only an organic search program but ourselves as SEOs.

Join Alexis Sanders, SEO Associate Director at Merkle, for the final segment of your SEO learning journey to learn fresh tips for demonstrating the value of search through qualitative testing with core audiences.

After this segment, you’ll be able to:

Understand the challenges of testing content strategy
Forecast potential for net new content
Quantify organic search value of content updates

Speaker:

Alexis Sanders

SEO Director, Merkle

Overtime: Live Q&A with today's SEO speakers

Location: Virtual

Date/Time: 2:45pm, August 17

Your journey isn't over yet... join us for Overtime, where we'll host the speakers from today's SEO presentations and get their insights on audience questions gathered throughout the day.

Panelists: