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Using Marketing Cloud to drive your digital transformation

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How enterprise marketplaces are changing the game

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Maturity assessment: The road to customer centricity

As we move away from a world of marketing and move towards one of customer experience management, businesses will find themselves needing to transform in order to meet customer needs and to deliver on the more authentic and personal experiences they seek.
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The value of adding friction to the frictionless experience

Have you ever purchased something on Amazon so quickly that you have had it sent to the wrong address? Was the process so slick, so easy, so ‘frictionless’ that you browsed, added to basket and checked-out without realising that you had?
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Translating content in Sitecore

We often create large multilingual websites based on Sitecore. Solutions that often involve translation of large amounts of content done by us, the client or a translation agency.
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Preparing for the Cookie-less Era

Following increased concerns by the public on the topic of internet privacy, third-party cookies are now deemed too invasive and obscure from the customer’s perspective.
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The best methods for measuring & testing a Digital Experience

There are several key approaches for measuring and reporting on a delivered digital experience. Measuring and reporting on the brand new – or newly optimised – experience is important, as this allows for data-led insights to be applied, that further enhance the digital experience.