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Translating content in Sitecore
We often create large multilingual websites based on Sitecore. Solutions that often involve translation of large amounts of content done by us, the client or a translation agency.
Preparing for the Cookie-less Era
Following increased concerns by the public on the topic of internet privacy, third-party cookies are now deemed too invasive and obscure from the customer’s perspective.
The best methods for measuring & testing a Digital Experience
There are several key approaches for measuring and reporting on a delivered digital experience. Measuring and reporting on the brand new – or newly optimised – experience is important, as this allows for data-led insights to be applied, that further enhance the digital experience.
Key considerations when deciding your Digital Experience Strategy & an overview of the 4 DX phases
The process of pulling together a Digital Experience strategy for a brand is arguably unique, because each client is different. However, there are identifiable DX phases that govern a full lifecycle process, which can create a sense of regularity and structure in the thinking behind creating a strategy.
How Merkle’s partnership with I Can Be immersed young girls in the fast-moving world of data and marketing
The importance of building strong, inclusive cultures has never been so essential in modern businesses. In line with this, at Merkle we’ve developed clear diversity, equity and inclusion values, which embrace gender equity goals.
An Introduction to Digital Experience Management & 3 top tips for DX Strategy beginners
Digital Experience Management is a relatively new discipline has taken the world by storm over the past decade. This notion is not unexpected, given the rapid, global acceleration of breakthroughs in software technology in this time, and the consequent digital platforms that have been birthed.
Unlock seamless B2B experiences with Adobe Marketo Engage
For marketing leaders looking to set a stronger foundation for their B2B experience, Marketo Engage and related Adobe solutions help to drive B2B marketing maturity to the next level, increasing efficiency, improving sales revenue, and enhancing marketing impact.
Opportunities for electric vehicle manufacturers to overcome consumer barriers to purchase lie in delivering a great driver experience
In 2020, the British government took the decision to ban sales of gasoline- and diesel-powered internal combustion engine (ICE) passenger cars in the UK, a ban set to begin in 2035. This includes hybrid vehicles (PHEV and HEV), leaving only full electric cars (BEV) as an option.