We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×

Digital Bowl Post-Game Report

Original Presentation Date

Feb 06, 2018

Key Takeaways

Merkle’s annual Digital Bowl Report evaluates how well Super Bowl advertisers supported their ad campaigns across the main digital channels — social media, paid search, SEO, and digital media/display.

Detailed Overview

Merkle’s annual Digital Bowl Report evaluates how well Super Bowl advertisers supported their ad campaigns across the main digital channels — social media, paid search, SEO, and digital media/display.

In our Post-Game Webinar, we’ll review how well the 2018 advertisers ran their playbooks. We’ll highlight specific cases from each channel, providing you with real examples of how brands have best leveraged digital marketing to support traditional media buys. Beyond the big game, attendees will walk away with actionable insights into how to use digital to support their marketing initiatives.

Presenters

Dalton Dorné

Senior Vice President, Marketing

Andy Taylor

Associate Director of Research

Megan Haney-Claus

Media Specialist

Sean McGoey

Sr. Specialist, Media Services

Nada Tramonte

Sr. Analyst, Search Engine Marketing

Dave Thomas

Assoc. Account Manager