Presented in partnership with:
Key Takeaways
View our on-demand webinar with Baidu to:
- Better understand the China opportunity and digital landscape
- Learn about Baidu’s robust offering from search, social, display, and their innovative Brand Zone
- Gain an understanding of how digital marketing in China works, from translation through reporting
- Find out about the advantages of partnering with Merkle on your Baidu program, including real-time auction and cost-savings
- Address most common concerns around launching in China and how Merkle solves for these issues
Detailed Overview
China is one of the world’s fastest-growing economies and with over 668 million users, is home to the largest online population. In that market, Baidu is a giant among giants – with over 80% market share and is the preferred search engine for Chinese consumers.
A successful Baidu strategy is a key component of any China marketing plan. Recently, Baidu tapped Merkle to be their first US-headquartered reseller.
