Blog - Digital Strategy

Understanding the role, benefits and barriers that first-party data has in delivering a total customer experience.

Getting Optimizely up and running on your website couldn’t be easier. However, there a few important considerations, and potential pitfalls to bear in mind.

In order to run A/B tests and personalised experiences on your site, the Optimize snippet must first be added to the pages you wish to test and run these experiences on. The snippet is a line of code added to your existing Google Analytics snippet that loads the Optimize container.

I can't stress enough how important it is to always be testing in your marketing campaigns. Whether it be creative, audience, format, or offer, developing a test and learn plan with your client is a necessity if you want to keep growing and evolving. Here are some tips on how to get started, along with key milestones for planning.

Targeting and personalization are key components of online marketing. By tailoring your marketing messages for the individual visitors to your website, instead of making them overly-generalized for a broad audience, you can increase the chances that they will become a customer and a repeat customer.

Here are four keys to maximizing your role as a valued digital messaging partner.

In Google Analytics, a session-level performance view often does not tell the full story. Find out how to enhance your GA reporting with user-level conversion rates.

Testing helps optimize your user experience from start to finish — from landing pages and home pages to product information to checkout processes to form fills and beyond. A/B testing can help optimize these areas and more.