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Blog - Social

Latest Posts

The importance of audience exclusion on Facebook

Whilst it’s important to pinpoint the exact audience you want to be targeting, from a social media perspective it’s equally important to plan exactly who you want to exclude. Nobody wants to be targeting and putting spend behind users who aren’t likely to convert after all!
Topic: Social

Google & Facebook: Cross-Channel Integration

Pick a customer up at the right time on their journey along the funnel by integrating Google and Facebook into a cross-channel strategy. Find out the platforms which aid integration, the steps needed to integrate and just some of the many benefits of a holistic marketing strategy.
Topic: Social

What to Know About Facebook's 2017 Ad Updates

Facebook continues to see explosive growth in its advertising business, as the Merkle Digital Marketing Report showed 71% Y/Y Facebook ad spend increase and eMarketer projected that the platform will account for nearly 40 percent of U.S. display ad revenue in 2017.

Merkle Q4 2016 Digital Marketing Report Released

We are excited today to release the Q4 2016 Merkle Digital Marketing Report for download. For more than five years this quarterly report has highlighted the biggest trends impacting advertisers and platforms across several digital marketing channels, including paid search, organic search, comparison shopping engines, display advertising, and paid social media advertising.