Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the launch of the Merkle Innovation Cloud (MIC) 2.0,in Australia. A solution that demonstrates the integration of marketing technologies with people-based data to drive personalised customer experiences.

MIC 2.0 is powered by Adobe’s Experience Cloud.  It leverages capabilities that are powered by Adobe Sensei, Adobe’s artificial intelligence (AI) and machine learning framework, including Smart Tags for automatic understanding of images and content in Adobe Experience Manager, Adobe Analytics Cloud for detection of anomalies, and Adobe Target for automated, real-time personalisation.

MIC 2.0 builds a powerful digital foundation, allowing for testable, real-time use cases that closely represent the ideal current- and future-state environments needed to create personalised and meaningful brand interactions. MIC 2.0 reveals proof of concepts in a lab environment, allowing companies to see the prototype results of their customised integration model before the full investment and deployment is underway — eliminating the risk of an uncertain change initiative.

“As an Adobe Global Alliance Solution Partner, Merkle enables brands to turn their Adobe Experience Cloud investments into precisely tailored customer experiences,” said Ted Stites, executive vice president, Customer Experience and Marketing Technology Solution, Asia Pacific at Merkle. “We look forward to showcasing MIC 2.0 at the Merkle booth at the Adobe Symposium in Sydney this month.” 

Merkle is a proud sponsor of 2018 Adobe Symposium, taking place in Sydney, August 15 – 16, and Merkle will co-host the speaking session, Personalisation at Scale on Thursday, August 16 at 3:30 p.m. in the track of Email & Omni Channel. Saul Lopes, Head of CRM & Loyalty, Virgin Holidays UK, will join Ted Bray, Merkle’s Senior Vice President & Chief Growth Officer for Asia Pacific to discuss how Virgin Holidays UK transformed the customer experience through Adobe Experience Cloud, to make it seamless, personalised and contextual, empowering customers to do more and "to seize the holiday". The campaign resulted in Virgin Holidays UK’s strongest results ever, increasing awareness, calls, traffic and margin.

For more information on MIC 2.0, contact [email protected]

About Adobe Experience Cloud

Adobe Experience Cloud is a comprehensive set of cloud services designed to give enterprises everything needed to deliver exceptional customer experiences. Comprised of Adobe Marketing Cloud, Adobe Advertising Cloud and Adobe Analytics Cloud, Experience Cloud is built on the Adobe Cloud Platform and integrated with Adobe Creative Cloud and Document Cloud. Leveraging Adobe Sensei’s machine learning and artificial intelligence capabilities, Adobe Experience Cloud combines world-class solutions, a complete extensive platform, comprehensive data and content systems, and a robust partner ecosystem that offer an unmatched expertise in experience delivery.