Merkle (www.merkle.com), a leading technology-enabled, data-driven performance marketing agency, announced the appointment of Alex Yoder to executive vice president, analytics. In this role, Yoder will be responsible for the continued expansion of Merkle’s analytics solutions, including its media, audience, and experience analytics capabilities.
“Merkle’s rapid global growth and leading position as an analytics powerhouse for the past 25 years sets it apart from its competitors,” said Yoder. “As the marketing and media worlds converge, analytics plays a critical role. This makes for a very exciting time to join the Merkle team when we can provide game-changing impact for our clients.”
Yoder has tremendous executive level experience having held president or CEO level roles at Trueffect, Inc., Ebiquity, Inc. and Webtrends, Inc., where he was instrumental in major rebranding efforts; product, solution, and technology enhancements; team and organization development; and driving sales growth. As an accomplished leader, he strives to help organizations see through their full potential by focusing on team member strengths, collaboration, and strong clarity of purpose.
“As Merkle continues to expand its analytics capabilities, Alex’s strong reputation in the industry and proven track record of success make him uniquely qualified to further scale Merkle’s analytic prowess,” said Craig Dempster, global services leader at Merkle.