Merkle (www.merkle.com), a leading technology-enabled, data-driven performance marketing agency, announced speakers for its thirteenth annual Performance Marketing Executive Summit, being held June 7-9 at The Peabody Hotel in Memphis, Tennessee.

People-based marketing creates enormous potential to simultaneously increase conversion and ROI while improving the overall customer experience.

. Attendees will learn the technology, data infrastructure, and analytics approaches needed to make people-based marketing possible; how to use statistical insight to deliver personalized, optimized experience to each customer; and the high-level customer strategy that ties it together across the enterprise.  

Keynote speakers for the event include Antonio Sciuto, CMO eBusiness, Nestle Waters North America; Renee Horne, VP, social business for USAA; Sean Downey, VP, Americas platform solutions & innovations for Google; and Aseem Chandra, VP, experience manager & target, Adobe. In addition to the keynote addresses, the Summit will offer a number of joint presentations featuring Merkle thought leaders, together with industry insiders from world-class brands such as TIAA, Regions Bank, Liberty Mutual, Dell, and Samsung Electronics America.

“Merkle’s Performance Marketing Summit is a great opportunity to hear from industry experts about the hottest trends in marketing,” said George Gallate, EVP, chief marketing officer for Merkle. “The ability to marry first-party data with addressability at scale in digital media enables marketers to directly target ideal customers with tailored messaging. This has an enormous influence on short-term sales and long-term loyalty. Content presented at this year's event will guide Merkle’s clients and key prospects through the process and give them a clear vision for how to approach people-based marketing.”

To find out more about the conference and get the latest information on the agenda, speakers and activities, visit the Summit event site.