Merkle (www.merkle.com), a leading technology-enabled, data-driven performance marketing agency, announced that it has been selected by Neos Therapeutics as the consumer brand and digital agency of record (AOR). Neos Therapeutics is a pharmaceutical company focused on developing, manufacturing and commercializing innovative products.

[quote shortcode_text="“We chose Merkle Health as our agency of record to help us accelerate growth across the entire lifecycle of our brand,” said Tom McDonnell, chief commercial officer for Neos Therapeutics. “Shifting from a traditional agency model to a performance based model allows our organization to be more flexible, cost efficient and innovative with our marketing practices. With Merkle’s proven approach, we will be able to listen, connect with, and understand our customer audience by providing more personal, relevant experiences for doctors and patients.”"]“We chose Merkle Health as our agency of record to help us accelerate growth across the entire lifecycle of our brand,” said Tom McDonnell, chief commercial officer for Neos Therapeutics. “Shifting from a traditional agency model to a performance based model allows our organization to be more flexible, cost efficient and innovative with our marketing practices. With Merkle’s proven approach, we will be able to listen, connect with, and understand our customer audience by providing more personal, relevant experiences for doctors and patients.”[/quote]

As Neos prepares for the launch of three new brands, Merkle will be the primary partner supporting their performance marketing approach and growth, as primary AOR in the consumer marketplace and digital AOR for the healthcare provider marketplace. Neos will take a forward-looking, personalized approach for the launch as it is an important part of reaching and solving the needs of the patients.

Neos looks to Merkle as its strategic advisor to develop a holistic, omni-channel marketing solution and strategy to manage, personalize, and optimize interactions with all stakeholders across products. Merkle will lead an integrated agency service model that ensures all of Neos’s partners are empowered and aligned around a distinctive customer strategy, performance creative and media experience, and shared technology platform.

“We are honored to partner with Neos Therapeutics and we are focused on developing an innovative launch strategy that will enable Neos to deliver more relevant, personalized experiences across media, channels, and devices,” said Owen McCorry, EVP and GM, Merkle Health. “This relationship represents Merkle’s proven performance marketing agency approach. Through our integrated, data-driven approach, we look forward to bringing the Neos brand experience to life in digital and direct channels.”