Merkle (www.merkle.com), a leading technology-enabled, data-driven customer relationship marketing (CRM) firm and the nation’s largest privately held agency, announces the creation of a big data advanced analytics platform which empowers its analytics managed services offering for CRM. The innovative offering, which provides a centralized measurement solution that supports enterprise CRM for Merkle’s clients, was developed through a federation of Merkle’s partners, including Revolution Analytics and RedPoint Global.
“Merkle’s big data analytics platform allows brands to accelerate an insight-driven approach for supporting their CRM efforts,” said Z Shen, executive vice president, Merkle. “As we integrate the platform into the larger ecosystem, it will serve as an enterprise-wide solution for our clients, and our goal is to extend this powerful offering internationally, through a flexible, cloud-based architecture.”
This platform boosts usability and broad-based accessibility to the marketing data and insights that enable Merkle’s Connected CRM (cCRM) approach to customer centricity. Its marketing analytics managed services solution is enabled by a dedicated analytics stack that was developed in partnership with Revolution Analytics and RedPoint Global. Additionally, a big data Hadoop foundation and tools such as Tableau allow for dynamic data visualization. The big data analytics solution provides a structured analytics environment in which data scientists can thrive, as well as a foundation that offers strong, technology-enabled analytics and actionable intelligence.
Dale Renner, CEO of RedPoint Global, commented, “We are excited to further our long-term relationship with Merkle by optimizing the big data solution with the utilization of our data management, automation, and real-time interaction capabilities.”
“Revolutions Analytics is delighted to extend our partnership with Merkle and proud that they selected our advanced analytics engine to empower their enhanced analytics managed services offering,” added David Rich, CEO of Revolution Analytics.