Merkle (www.merkle.com), a leading customer relationship marketing (CRM) firm and the nation’s largest privately-held agency, announced that Ron Park has been appointed vice president, retail consumer goods (RCG) industry lead. This leadership position further strengthens Merkle’s industry focus across the enterprise, which is a core strength and a differentiator in the market.

Park has been with Merkle for nearly a decade, in roles that have included client and team leadership positions.  Over the past two years, he has led Merkle’s analytics practice, a team of over 150 statisticians and analysts working to maximize marketing effectiveness through the creation of insights, development of targeted solutions and measurement. Throughout his key client engagements, Park has helped clients better define a CRM strategy internally to improve their marketing results through targeting and defined processes.

In his new role, Park will drive the retail consumer goods client engagements, instituting Merkle’s strong, industry-focused value proposition, which brings together the realms of retailers and suppliers. Park and his team will focus on utilizing data, analytics and technology to develop and execute on marketing strategies that will aid retailers in understanding their customers and monetizing customer relationships through personalized experiences.  

“Mass retailers are challenged to become more targeted in their approach; while CPG companies and suppliers are looking for digital strategies to reach their target audiences,” said Park. “I am excited about the opportunity to enable Merkle’s Connected CRM approach in the retail consumer goods industry. Merkle’s heritage in data and technology, coupled with our digital data and media expertise, gives us a unique opportunity to serve this marketplace with customer-centric solutions that will create competitive differentiation for our clients.”

Merkle’s president, vertical markets, Patrick Hennessy, said, “Ron’s key client engagements throughout his tenure at Merkle have been from the retail and consumer goods sectors, such as Dell, Nike, Walmart, and Urban Outfitters. I believe Ron’s background in analytics and his passion for retail creates an ideal foundation for driving success in one of Merkle’s leading growth industries. I am confident in Ron’s ability to positively impact our clients’ business and act as a trusted advisor who will set us apart from our competition. ”