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Customer Strategy

 

At Merkle, we build data-driven strategies in which the user / customer is at the center. We design omnichannel activation strategies following People-Based Marketing approach. 

 

We design personalized activation strategies for consumers, defining the right channels, products, messages and moments to impact each audience in an orchestrated way.

Our technologies

Adobe Analytics

Other capabilities

Customer Analytics

Customer Analytics

Audience analysis to define business strategies.

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Media & Attribution

Media & Attribution

Assessment of media performance to identify business opportunities. 

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Orchestration

Orchestration & Decisioning

Understand and make technically feasible the omnichannel strategy of our clients.

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Optimization & Personalization

Optimization & Personalization

Personalized, data-driven experiences that place the user at the center of the strategy.

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Ready to learn more?

Contact us