Experience & Product Design
Craft meaningful, human-centered experiences. With over 800 design professionals, we create products and services used by millions worldwide
We enable brands to build lasting relationships and deliver personalized experiences – across all touchpoints, online and off. Our work includes multi-channel experience mapping, content strategy, globalization programs, UX and CRO optimization. We use deep quantitative and qualitative research based onbur proprietary benchmarks and 300+ strong global research team.
Change starts within, and business strategy can also be human-centered. Our service design teams have generated over $4B in net-new revenue for businesses – we partner for lasting change to identify and launch new services, products, brands, and business models. This includes our rapid innovation, design thinking, and prototyping approaches to value stream analysis, process design, and service blueprints.
We have a reputation for building beautiful experiences that drive action and engagement. We establish roadmaps, design, and produce content for award-winning global web, app, voice, XR, and ambient experiences. As a capability partner, we work with brands to develop design systems for multi-channel and global efficiency, integrate new AI tools, and ensure research is core to everything we do.
We tap into the power of emerging experience frontiers to deliver real value – and to create a culture of experience innovation, testing, and learning that reaches and enables users no matter where they are. From our award-winning blockchain-based loyalty experiences to our experimentation with brain-computer interfaces, we help bring you new ways to deliver differentiation in the moments that matter.
$5B
in revenue for clients from new services and digital products
800+
global experience and product design professionals
30+
Innovation and creativity awards from Webby, AVA Digital, and MUSE
Client success stories
Our experience & commerce experts
Nicholai Reinseth
Chief Experience Officer, EMEA
Nicholai is responsible for leading creative teams to deliver world-class digital experience design.
Nicholai has an wide-ranging background in experience design and communications strategy and specializes in the creative orchestration of interactions to create digital engagement and deep customer relationships.
A copywriter at heart, Nicholai has been working for 20 years at exploring that incredible promise of digital: That any two people, anywhere in the world, can connect, exchange ideas and be moved – to action, to tears, to new thoughts.
He has extensive experience with getting teams to deliver consistently great digital work – from both the client and agency side – and has worked as lead creative for a number of large Nordic, Danish, and international clients. He has been a recipient of numerous awards including The ECHO awards, Creative Circle Awards, Danish Digital Awards, and Danish Internet Awards.
Nicholai Reinseth
Chief Experience Officer, EMEA
Nicholai is responsible for leading creative teams to deliver world-class digital experience design.
Nicholai has an wide-ranging background in experience design and communications strategy and specializes in the creative orchestration of interactions to create digital engagement and deep customer relationships.
A copywriter at heart, Nicholai has been working for 20 years at exploring that incredible promise of digital: That any two people, anywhere in the world, can connect, exchange ideas and be moved – to action, to tears, to new thoughts.
He has extensive experience with getting teams to deliver consistently great digital work – from both the client and agency side – and has worked as lead creative for a number of large Nordic, Danish, and international clients. He has been a recipient of numerous awards including The ECHO awards, Creative Circle Awards, Danish Digital Awards, and Danish Internet Awards.
Benoit Soucaret
Chief Experience Officer
Benoit is responsible for bringing holistic experience to the table and making it an intrinsic part of a company’s strategy and culture, both internally and with its customers. He is a catalyst who sparks excitement and action by shaping the raw material of a company’s capabilities into meaningful experience offerings. And he is an orchestrator who aligns various elements of operations, in tandem with a deep understanding of customer needs, to create and deliver cohesive, customer-pleasing experiences.
With 20 years of experience, Benoit is passionate about the intersection of brand, business, innovation, and technology and the skillful convergence of brand promise with unique experiences. His expertise spans a variety of industries: retail, consumer goods, banking & finance, media & entertainment, travel & hospitality, automotive, high tech, healthcare, B2B, and telco.
When not thinking about next-gen customer-centric experiences, you can find him watching football (soccer) games as an avid supporter of FC Barcelona, or in the south of France with his friends and family, or (food) traveling, especially to his favourite place in the whole world: Tokyo, Japan.
Benoit Soucaret
Chief Experience Officer
Benoit is responsible for bringing holistic experience to the table and making it an intrinsic part of a company’s strategy and culture, both internally and with its customers. He is a catalyst who sparks excitement and action by shaping the raw material of a company’s capabilities into meaningful experience offerings. And he is an orchestrator who aligns various elements of operations, in tandem with a deep understanding of customer needs, to create and deliver cohesive, customer-pleasing experiences.
With 20 years of experience, Benoit is passionate about the intersection of brand, business, innovation, and technology and the skillful convergence of brand promise with unique experiences. His expertise spans a variety of industries: retail, consumer goods, banking & finance, media & entertainment, travel & hospitality, automotive, high tech, healthcare, B2B, and telco.
When not thinking about next-gen customer-centric experiences, you can find him watching football (soccer) games as an avid supporter of FC Barcelona, or in the south of France with his friends and family, or (food) traveling, especially to his favourite place in the whole world: Tokyo, Japan.
Dave Calleja
Head of Design, Australia
Dave leads Merkle Australia’s design practice, he is incredibly passionate about the role of design in creating exceptional, memorable, and transformative customer experiences.
He has worked in experience and design for over 18 years, supporting start-ups, enterprise, and government projects across diverse regions, channels, and technologies.
His experience spans the delivery of world-class experiences, capability uplift, and consulting engagements in multiple industries from automotive and tourism to airlines, start-ups, and FMCG.
Dave is most excited about opportunities where he can help build capability, maturing the holistic practice of design and challenging what’s possible for all Merkle’s clients.
Dave Calleja
Head of Design, Australia
Dave leads Merkle Australia’s design practice, he is incredibly passionate about the role of design in creating exceptional, memorable, and transformative customer experiences.
He has worked in experience and design for over 18 years, supporting start-ups, enterprise, and government projects across diverse regions, channels, and technologies.
His experience spans the delivery of world-class experiences, capability uplift, and consulting engagements in multiple industries from automotive and tourism to airlines, start-ups, and FMCG.
Dave is most excited about opportunities where he can help build capability, maturing the holistic practice of design and challenging what’s possible for all Merkle’s clients.
Barry Fiske
Chief Experience Officer, Americas
Barry Fiske is Senior Vice President and Chief Experience Officer of Merkle Americas, a division of Dentsu. He is a proven creative leader with a passion for helping brands elevate their customer relationships and transform their customer experiences through innovative combinations of technology, strategy and customer-centric storytelling and design. At Merkle, Barry’s experience studios deliver Service and Product transformation, Connected Commerce experiences, Loyalty and Promotion services, as well as CRM, Digital Content and Marketing programs. Over his award-winning career, Barry has established a track record of building and motivating high-performance experience creative teams, driving business growth, elevating a company’s creative reputation, mentoring next-generation talent and piloting cutting-edge innovation. As an advocate for Lean Start-Up and Agile Design Thinking, Barry believes in the power of technology and design to create immense value for brands, transform people’s lives and solve the world’s biggest problems. Prior to joining Merkle, Barry served as North American Experience Capability Lead at Publicis Sapient and has held various creative director roles at agencies such as DDB and TBWA/Chiat/Day. Barry is a graduate of Syracuse University, a husband and a dad to two hockey and lacrosse-playing boys.
Barry Fiske
Chief Experience Officer, Americas
Barry Fiske is Senior Vice President and Chief Experience Officer of Merkle Americas, a division of Dentsu. He is a proven creative leader with a passion for helping brands elevate their customer relationships and transform their customer experiences through innovative combinations of technology, strategy and customer-centric storytelling and design. At Merkle, Barry’s experience studios deliver Service and Product transformation, Connected Commerce experiences, Loyalty and Promotion services, as well as CRM, Digital Content and Marketing programs. Over his award-winning career, Barry has established a track record of building and motivating high-performance experience creative teams, driving business growth, elevating a company’s creative reputation, mentoring next-generation talent and piloting cutting-edge innovation. As an advocate for Lean Start-Up and Agile Design Thinking, Barry believes in the power of technology and design to create immense value for brands, transform people’s lives and solve the world’s biggest problems. Prior to joining Merkle, Barry served as North American Experience Capability Lead at Publicis Sapient and has held various creative director roles at agencies such as DDB and TBWA/Chiat/Day. Barry is a graduate of Syracuse University, a husband and a dad to two hockey and lacrosse-playing boys.
