In this guide, you will learn: The new working relationship between marketing and IT, components of the modern tech stack, creating a common data layer, and variances of the tech stack across industries and sales models.

Start planning how to adapt to rising inflation rates with our interactive dashboard

A new year, a new world, a new approach to data is required2020 was a year of change, driving customers to require more contactless experiences and digital interactions. At a time when demand for personalized experiences is high, the customer identity and data landscape is dramatically changing as third-party cookies are on the way out.

Qualtrics X4 Summit 2024, which ended in early May in Salt Lake City, was an awesome convergence of innovation, inspiration, and actionable insights. Learn about the biggest announcements and learnings.

Today’s leading brands are focused on delivering effortless experiences, tailor-made journeys, and personalized offerings. To effectively assess ever-changing customer expectations, a robust and mature Voice of the Customer (VoC) program is essential for all organizations.

As the threads between business and technology become even more intertwined, business analysts’ abilities to uncover insights and trends is rapidly evolving using cutting-edge AI tools, making them an indispensable resource across a variety of organizations.

Nurture Programs and the Customer Experience matter more than ever, do you have the right team, process, and strategy in place to take your Marketo further? Dive into the eBook and find out!

Modern marketing leaders are responsible for the success of their team. Most are challenged to show how marketing impacts revenue, aligns marketing strategy and execution with corporate goals, and keep costs down while also scaling the business.

Marketo Engage can be hard, but it doesn’t have to be. When you use a proven framework to guide your setup and strategy, it’s like having the keys to unlocking success. In the 2022 edition of our Gold Standard eBook, we walk through the ten fundamental parts of our proven framework.

Businesses change, companies get acquired, divisions merge. How do you ensure that your business runs smoothly during these transition periods when it comes to migrating to Marketo? What are the best practices for migrating to Marketo?