Mastering Identity and Insights with Adobe

Adobe 2022 Personalization at Scale Playbook

  • 80% percent of consumers report they’d rather purchase from brands that offer personalized content.
  • 78% more likely to make repeat purchases from companies that personalize.
  • 66% percent of consumers get frustrated when they don’t receive personalized experiences.

This means brand need to take a new approach to customer data — one that emphasizes identity and insights in context of the customer journey. 

Mastering Identity and Insights with Adobe — the first in a series of playbooks for Personalization at Scale on the Adobe Experience Cloud, goes beyond the technology to explore the four essential pillars of success we have identified as identity, insights, orchestration, and activation.

Download the playbook now to learn how to build your own roadmap to better-performing customer experiences.